According to social media statistics, LinkedIn is growing in terms of both number of users and new features. In fact, LinkedIn now has over 706 million users all over the world. This growth means that LinkedIn is an even better platform for building business and professional relationships, as well as finding new opportunities for career development. But it also means that there’s more competition for the attention of your target audience. Marketers need to learn exactly how the LinkedIn algorithm works so that they can stay ahead of the competition. You want to maintain your spot as an industry leader—and to do that, you have to understand how to use the LinkedIn algorithm to your advantage. The LinkedIn algorithm determines what content shows up in your target audience’s feed, and which posts are not prioritized. By learning how it works, you can optimize your content to maximize your reach. The good news is that using the LinkedIn algorithm to get the best results on LinkedIn is easier than you might think. Let’s have a closer look. How the LinkedIn Algorithm Works 2020Content on LinkedIn is classified as one of the following: image, text, video, link, and long form. The content is distributed to a sample size of people depending on the post’s classification. The post can either be demoted for being low quality or shown to more people because it is classified as high quality. This depends on the different actions users take when shown your content. As expected, those posts that attract more engagement will be prioritized by the LinkedIn algorithm. Editors also review the content to see if it should be distributed beyond the user’s network. So to put it simply, high quality posts that drive engagement are prioritized by LinkedIn. These posts show up to more people, and for a longer period of time. This is where you want your content to be if you are a marketer and you want to reach more people, generate more leads, and increase your revenue. The LinkedIn feed is sorted by “Top Updates” by default. These posts are also based on your activity: meaning the accounts you regularly interact with by clicking “Like”, or commenting and sharing. However, LinkedIn users can also sort updates chronologically if they want. How to Show Up Better in LinkedIn SearchEngagement and reach are rewarded by the LinkedIn algorithm—which means it’s not really different from other social networking platforms. If you can score lots of interactions and engagement, you will get maximum reach with your content. The key is to engage users in genuine and meaningful conversations. Instead of jargon and self-promotion, encourage readers to start discussions. Create content that sparks these types of conversations. It is therefore smart to avoid dropping links and expecting people to engage with you. You need to respect the social aspect of social media if you want to take the LinkedIn marketing route. In addition to creating and posting high quality content, you also have to add keywords and hashtags that will help your audience find your content more easily. If you post content that are relevant to the interests of your target audience and add keywords that help them find you, your content will attract more engagement. Ranking Factors for LinkedIn SEOKeywords and engagement are some of the factors that affect your ranking for LinkedIn SEO. Figuring out the types of posts that boost your reach organically can also help you tremendously. Do not shy away from short text posts that attract attention and spark conversations. Question-based posts, for example, do particularly well on LinkedIn. Questions are posts that literally ask for engagement and encourage conversations with your audience. When you pose a question, others are naturally encouraged to give an answer. Ask questions that are related to your industry: people love giving their opinions on various subjects. Bite-sized posts that share small updates about your business or even personal life can help drive engagement. Think of them like status updates on Facebook: they are short, catchy, text-based posts that can attract a lot of attention. There’s nothing sales-y and there are no links involved. Give your audience a quick tip or a piece of valuable advice. Short posts are great for keeping your content schedule full in between your long form articles. Additionally, breaking news and industry happenings provide time-sensitive and topical content that your target audience need to know. It also shows to your followers that you have a pulse on your industry. Keep an eye out for Trending Stories and be there when the news breaks. Videos and images are effective tools for catching the attention of your target audience. And because of their visual nature, they also tend to retain your audience’s attention. It’s a good way to get people to talk about something. If your video goes viral, then the LinkedIn algorithm would certainly love it. Of course, the point of going viral and using the LinkedIn algorithm to your advantage is to reach more people. Don’t just post clickbait articles and videos to catch people’s attention because these will only hurt your credibility. Try to genuinely talk to your audience and create meaningful conversations. You will create much more valuable relationships that way. from https://kennected.org/linkedin-algorithm-works/
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#kennected #linkedinautomation #kennected #linkedinautomation #kennected #linkedinautomation LinkedIn is the world’s largest professional network, with over 706 million users across 200 countries. But the social networking site is mostly a free service. So a lot of people wonder: how does LinkedIn make any money? LinkedIn provides plenty of opportunities for career growth by helping professionals expand their network, meet new clients, boost their sales, and establish their brand. Its focus on building business and professional relationships is what sets it apart from other social networking sites. This also means that LinkedIn is full of high quality leads. But of course, in order to keep this whole operation running, it needs to make money. In December 2016, LinkedIn was acquired by Microsoft for $27 billion. Even so, LinkedIn’s goal of connecting the world’s professionals to make them more successful hasn’t changed. And the same can be said for its monetization strategies: they’ve been using the same methods since the beginning. Here we will talk about how LinkedIn monetizes its traffic and its users. How Does LinkedIn Make Money?LinkedIn has three ways of making money: its marketing solutions, talent solutions, and premium subscriptions. This is according to LinkedIn’s quarterly SEC filings. The social networking site earns through these three revenue streams. To put it simply, LinkedIn earns by selling recruitment services, advertising, and additional features. Of course, these revenue streams may not be obvious to most users because a lot of LinkedIn’s features are available for free. In addition to these three main revenue streams, LinkedIn Learning Solutions is also worth mentioning. It is the site’s learning division. Although it is not a primary revenue driver, it is still significant because many LinkedIn members are using it to learn various skills and become more knowledgeable on different topics. How Does LinkedIn Monetize the Traffic and Users?LinkedIn’s Talent Solutions refers to the LinkedIn Recruiter product—which is geared towards recruiters. It is used by corporate recruiting teams that want to use LinkedIn to find highly qualified candidates for vacant job positions. Primarily sold to employers and recruiters, Recruiter has always been one of LinkedIn’s biggest sources of income. In 2016, it accounted for 65 percent of LinkedIn’s revenue. LinkedIn’s Talent Solutions comes in two parts: Hiring, and Learning and Development or L&D. Hiring helps recruiters find and hire talent. On the other hand, Learning and Development is focused on online courses and other learning content. L&D courses target both enterprise clients and individuals. The LinkedIn Recruiter tool gives better access to detailed information about LinkedIn users—data that are not available to users with basic accounts. This tool helps recruiters find suitable professionals that fit their preferences. LinkedIn Marketing Solutions are ads. It allows companies to advertise to LinkedIn users. LinkedIn earns money by selling ads and sponsored updates to online marketers. It helps marketers reach their target audience on LinkedIn more easily. Finally, LinkedIn Premium Subscriptions are subscription plans that improve accessibility and provide extra features. It is a product that lets members see who is visiting their profile. It also allows premium members to send messages directly to users that are not part of their LinkedIn network. This feature, also known as InMail, is one of the main reasons people pay for Premium LinkedIn. The ability to contact people outside of your network is very important for marketers, business owners, etc. LinkedIn Premium Subscriptions offer plenty of other features, such as access to analytics. It gives you access to LinkedIn’s massive database of passive and active job seekers. LinkedIn’s premium plans come in four tiers: Premium Career, Premium Business, Sales Navigator, and Premium Recruiter Lite. These plans range from $29.99 per month to $119.95 per month. You can get significant discounts by paying annually. Interestingly, LinkedIn makes most of its revenue from a small portion of users: with only 21 percent of total users having premium subscriptions as of March 2016. If you want to take your career and LinkedIn marketing efforts to the next level, consider investing in LinkedIn Premium. This social networking site is already the biggest platform for professionals online and it is still growing. It is safe to say that the platform will only be more valuable in the future, so start taking advantage of its capabilities right now. from https://kennected.org/how-linkedin-makes-money/ #kennected #linkedinautomation Just fire up those computers and Get Kennected Book a demo. Its free https://t.co/NYxJgmcwR311/3/2020 #kennected #linkedinautomation Kennected Global Headquarters Launch Party
The article first appeared on Synergize Indy.
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