Insurance agents need to grow their network in order to sell more insurance. To expand your network, you need leads. Without them, you will lose clients to your competition. Your career may suffer greatly. But what many insurance agents don’t realize is that high-cost lead generation methods are not necessary. There are better alternatives that are more worthwhile. Cost-effective lead generation tools like Kennected, for example, are great investments. You can also try other lead generation techniques and incorporate them into your strategy. Let’s take a closer look at some of the best options for insurance lead generation. How to Generate Leads for Your Insurance BrokerageLead generation has become so much easier because of the internet. You can get new leads locally, nationally, and even internationally. Online lead generation has no built-in limits. Contact FormsContact forms are one of the easiest ways to generate new leads because they only take a few minutes for web developers to create. In addition, their potential payoff is huge. Contact forms are small areas of a page where visitors can provide some valuable information such as their name, email address, phone number, etc. By submitting a contact form, visitors invite you to email or call them. It’s like the leads are coming to you. You can use this information to reach out to them and start a conversation. Company Contact Information
Sometimes potential clients are not too excited about the idea of sharing their personal information. So you need to approach it differently. Instead of contacting them, you can share your own information on your website and on your LinkedIn profile, and have them reach out to you. If they are interested, they will send an email or give you a call. This is a great way to generate leads because when they reach out to you, you know they are ready to talk about insurance. Content MarketingContent is very important when it comes to lead generation. Compared to traditional marketing, content marketing generates 50 percent more leads. You need to know what your target audience wants to learn about insurance. If you understand their needs and motivations, you can provide high quality content that gives them the information they need. Content establishes you as a thought leader in your industry. It shows prospects that you are an expert when it comes to insurance. You will be at the top of their head when they decide to get an insurance policy. Create original content such as blog posts, videos, and articles—and post them on your website. Once you have your content up, you can share the link on your LinkedIn profile to drive more traffic. Update your website with content regularly and use it as an opportunity to show off your expertise. Organic SEOAt the same time, while you’re working on content for your website, you need to incorporate SEO into them as much as possible. Search engine optimization is all about optimizing your content and using relevant keywords so that you will rank higher in search results. When people search for the term “insurance”, for example, you want your website to show up on the very first page. The higher you rank in search results, the more leads will come flowing in. Just keep in mind that SEO may take a while to produce results because all of your competitors are also using it. YouTubeContent should be interesting and informative. It is a cheap yet effective way to generate leads because you’re not directly selling to your clients, but rather showing them why they need to buy insurance from you. Videos are by far the most eye-catching type of content—and YouTube is the most popular platform for sharing them. YouTube videos are extremely search-engine friendly. This means they will rank well in Google’s video search and in YouTube’s own search engine. Use YouTube to increase your visibility and lead generation. Google My BusinessBillions of people use Google every day. The ones that are researching insurance are the ones you want to find and connect with. Using Google My Business, you can help those leads find you. GMB lets your business appear in local searches, meaning people who are looking for insurance near you will be able to locate you. GMB is one of the best ways to drive local search because of how massive Google is. Additionally, if your business is visible on Google Maps, it means people can leave their reviews. Do not underestimate the value of a good review on Google. It can leave a positive impact on your search rankings. Get KennectedRight now, LinkedIn is the biggest platform for professionals, with over 675 million users. Working individuals are the perfect demographic for insurance sales because they are the ones who are most likely to start investing in their future. If you tap into LinkedIn’s user base, you will surely find the leads you are looking for. To make your outreach even easier, use Kennected. Kennected is an automation tool that brings you a steady stream of connections, sales, and appointments. It uses laser accurate data to help you find the most qualified leads. Kennected will get you in front of your ideal targets. Kennected also lets you set up and schedule personalized messages and follow-ups to maximize your chances of getting a response. It saves a lot of time, meaning you can focus on more important tasks such as talking to prospects and running your business.
Take your lead generation efforts to the next level with Kennected. Book a demo today to learn more! from https://kennected.org/insurance-agency-lead-generation/
2 Comments
#kennected #linkedinautomation Is Selling Life Insurance A Good Career Opportunity? https://t.co/zv03tVz2Vi #kennected #linkedin7/31/2020 #kennected #linkedinautomation Nobody said selling life insurance was easy. And yet many people pursue this particular career path. This goes to show that being a life insurance agent has its benefits—therefore the challenges are worth overcoming. Here we will talk about why selling life insurance is an overall great career move that opens up lots of opportunities to those who pursue it. In fact, selling life insurance offers a few benefits that are difficult to find in other careers. Is Becoming a Life Insurance Rep a Good Career Move?Considering the fact that commission percentages are very high compared to other insurance sales, such as health insurance, becoming a life insurance agent is a great decision. Life insurance agents get paid commission renewals for as long as a sold policy is in force, creating a passive income stream. On the financial side of things, being a life insurance agent gives you unlimited earning potential. Many people are drawn to the insurance industry for this reason. You can achieve financial success relatively quickly. The challenging part is building a book of clients—but you can overcome this obstacle with a solid lead generation strategy. Don’t set yourself up for disappointment: the first few years will not be lucrative. But keep working at it and you will start building your network. There is unlimited potential to make money in the long term. Start a good referral program so that your current clients can help you continue to build your book of business. Another great advantage of being a life insurance agent is that it is very easy to get started. There are very few barriers to entry. If you are transitioning into a new career following a major life change, this is a good option to take. It only takes a few weeks or months to study for the state licensing exam, pass the exam, and start selling insurance. While a college degree is preferred, it is not required in many insurance firms. Prior experience is also not required. If the 9 to 5 lifestyle isn’t for you, you will like the flexibility that a career in insurance sales offers. You can often vary your appointment times with some evenings and weekends, so you can accommodate more clients while maintaining a healthy work-life balance. You can have a free weekday to schedule personal appointments, enjoy activities, and run errands. If the monotony of doing the same work over and over again is unappealing, this is the career for you. Many insurance agents agree that they love the variety of work that this line of work provides. There are some tasks that need to be done regularly, but for the most part, agents are more focused on meeting new people and helping them achieve their financial goals. This last part is the one that really makes a difference. Insurance policies protect people from financial loss in case of unexpected events and circumstances. As an insurance agent, you can guide clients’ decisions on what insurance policy plans best suit their needs. You are helping them secure a brighter future. From helping clients save for retirement to financing a large purchase like a house or car, insurance agents help people achieve their personal and financial goals. It’s definitely a worthwhile endeavor. Generating More Leads as a Life Insurance AgentOvercoming the challenges and difficulties of being a life insurance agent will help you reap all of these benefits. Luckily, most of these problems can be solved with the help of a good lead generation strategy. Use content to attract more prospects. With high quality content like articles, blog posts, and videos, you can demonstrate your expertise and share your knowledge. This will establish your authority and help you convince people to work with you. Post content on your website and share the link on your LinkedIn profile. Take advantage of LinkedIn’s massive platform to reach a wider audience. LinkedIn now has over 675 million users, meaning it is full of leads and prospects. To take your lead generation efforts even further, use Kennected. Kennected makes prospecting on easier by using LinkedIn’s data-rich filters to help you find your ideal targets on the site. This automation tool will find the most qualified leads for you. You can also use it to send personalized messages and follow-ups. With Kennected, you can generate leads at scale and focus on more important tasks. Book a demo today to learn more! from https://kennected.org/life-insurance-career-choice/ SAAS or “software as a service” is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. This has become an effective way of delivering services online. It is sometimes referred to as “on-demand software”, “web-based software”, “subscribeware”, and “rentware”. Microsoft used to call it “software plus services”. SAAS is a way of delivering applications over the internet as a service. So instead of installing and maintaining software, you can simply access it through the internet. With SAAS, the provider manages access to the application. That includes security, availability, and performance—so that users don’t have to do it themselves. SAAS is different from the traditional on-premise software delivery model because it doesn’t require extensive hardware. This allows buyers to outsource most of the IT responsibilities typically required to troubleshoot the software in-house. SAAS systems also have a subscription model, whereas on-premise software typically have a purchasable license, paid up front. What are HTTP, REST, and SOAP Based Protocols?Because SAAS applications don’t have access to a company’s internal systems, they predominantly offer integration protocol and APIs, also known as application programming interfaces. These protocols are usually based on HTTP, REST, and SOAP, and operate over a wide area network. Because of the standardization of SAAS applications and their API technology, “mashups” have been developed. These are lightweight applications that combine data, presentation, and functionality from multiple services, creating a compound service. The different open integration protocols of SAAS are HTTP, REST, and SOAP, which we will discuss here. HTTP, or Hypertext Transfer Protocol, is the foundation of data communication for the World Wide Web. It is an application protocol for distributed, collaborative, hypermedia information systems. With HTTP, users can easily access resources with a tap of the screen or by clicking on hyperlinks using their mouse. Representational state transfer or REST is a software architectural style that defines a set of constraints to be used for creating web services. Web services that use the REST architectural style are called RESTful web services. RESTful web services allow the requesting systems to access and manipulate textual representations of web resources by using a uniform and predefined set of stateless operations. REST was designed specifically for working with components such as media components, files, and objects on a particular hardware. SOAP, or Simple Object Access Protocol, is a messaging protocol specification for exchanging structured info in the implementation of web services in computer networks. It uses XML Information Set for its message format. SOAP was designed before REST came into the picture. The main goal behind SOAP was to ensure that programs built on different platforms and programming languages could exchange data easily. This is why SOAP only works with XML formats while REST works with plain text, XML, HTML, and JSON. SOAP also needs more bandwidth, whereas REST does not use much. Finally, SOAP cannot make use of REST while REST can make use of SOAP. How SAAS Companies Use Open Integration ProtocolsSAAS companies strive for innovation and modernization—but in the modern business landscape, this is easier said than done. A lot of cloud-based companies face the same hybrid integration challenges that other organizations face, such as connecting on-premise and cloud data sources. The more a SAAS organization grows, the more its integration and data movement requirements grow with it. Before, one-off fixes were enough to handle emerging demands—but this is no longer the case. One-off solutions do not scale well in the modern enterprise. This is why companies are learning to adapt and use these various open integration protocols to provide their users’ many needs. While SOAP is like using an envelope that contains lots of processing information inside it, REST can be compared to a postcard with a URI as a destination address. REST is data-driven and is used to access a resource for certain data, while SOAP is a protocol that is more function-driven. Companies use SOAP when applications demand higher level of security. REST is used for communication failures and other data-related tasks. Kennected is one of many examples of SAAS. It is an automation tool for LinkedIn that lets you generate leads reliably by using the social networking platform’s data-rich filters. This service provides a steady stream of sales, connections, appointments, and opportunities to users by finding the most qualified leads. from https://kennected.org/open-integration-protocols-saas/ #kennected #linkedinautomation Selling life insurance is a difficult challenge—especially for new insurance agents who don’t have a large network yet. But luckily, these issues can be fixed with a bit of marketing and a good lead generation strategy. Here we will discuss some of the things you need to know about life insurance and how to sell them effectively. Becoming a Better Life Insurance Sales AgentOne of the key things insurance agents need to remember is that no one likes to be told what to do, especially if it involves their finances. If you tell someone to invest on something, you will most likely be met with immediate resistance. They won’t care about what you’re selling or whether it will benefit them—they just don’t like the idea of being told to commit to a whole new financial endeavor. If they don’t know how life insurance is going to benefit them, then the chances of convincing them will be next to zero. So to sell more insurance in the long run, you need to stop telling prospects what they should do. People prefer to identify their own problems and then come up with their own solutions. The secret to closing more life insurance sales is helping prospects realize its importance on their own. People buy based on emotions and justify their decision based on logic. Asking people questions will help them identify their problems and truly understand their situation. Posting High Quality ContentWith the use of high quality content such as articles, blog posts, and videos, you can answer people’s questions before they even ask them. Content plays a valuable role in lead generation. Insurance agents can use this as an opportunity to demonstrate their expertise and share their knowledge about insurance policies, etc. Content is the best way to attract prospects without selling to them. Since you are sharing valuable information without asking people to buy insurance, prospects are more likely to realize its value. They will figure out for themselves that they need insurance. And because the need comes from within, they will be able to justify investing in your policies. Post content on your website and share the link on your LinkedIn profile. Take advantage of LinkedIn’s massive professional platform to reach a wider audience. Not only will it drive traffic to your website but it will also show prospects that you are a trustworthy source of information. They will see that you have what it takes to help them out. Using LinkedIn to Generate LeadsMore and more insurance agents and brokers are realizing the potential of LinkedIn for generating leads. If you’re not using LinkedIn, you’re getting left behind. Setting up a profile is not enough. LinkedIn now has over 675 million users, meaning it is full of leads and prospects. The professional nature of LinkedIn means that its user base consists of people who are most likely to invest in life insurance. LinkedIn is different from other social networking sites because it is more interested in developing business connections. It is designed to help you expand your network. Kennected makes prospecting on LinkedIn easier by using data to help you find your ideal targets on the site. This automation tool will find the most qualified leads for you. You can also use Kennected to send personalized messages and follow-ups. This allows you to generate leads at scale. Kennected fine tunes your outreach so that you can focus on more important tasks. Kennected brings you a steady stream of connections, sales, and appointments. Book a demo today to learn more! from https://kennected.org/sell-life-insurance-effectively/ #kennected #linkedinautomation #kennected #linkedinautomation
Navigation: Salesforce Offers REST & SOAP API for 3rd Party App Integration, What are Popular 3rd Party Applications that Companies Use with Salesforce?, Adobe EchoSign, Box for Salesforce, MailChimp, DocuSign, Dataloader.io, MapAnything, Geopointe, Data.com, Rollup Helper, Conga Composer, APPSeCONNECT, Apttus, ServiceMax, Groove, TaskRay, Cirrus Insight, Xactly, FinancialForce.com, Kennected
The American cloud-based software company Salesforce provides customer relationship management or CRM services. It offers a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Customer relationship management is a technology for managing all of your company’s relationships and interactions with customers and leads. In general, CRM helps users improve their business relationships. CRM systems help companies stay connected to customers, streamline processes, and improve profitability. CRM systems are tools that provide solutions to a wide range of business-related concerns. They can help with relationships with individual people, including customers, service users, colleagues, and suppliers. With visibility and easy access to data, it’s easier to collaborate and increase productivity. Salesforce Offers REST & SOAP API for 3rd Party App IntegrationSalesforce offers both REST API and SOAP API for easy integration with 3rd party applications. REST API provides a powerful yet convenient web services interface for interacting with Salesforce. It makes integration and development easier, which makes it an excellent choice for mobile applications and web projects. You may want to use REST API for certain projects. On the other hand, SOAP API is used to create, retrieve, update, and delete records. It can perform searches, deliver real-time sales, etc. What are Popular 3rd Party Applications that Companies Use with Salesforce?
Because Salesforce uses both REST and SOAP API’s, it can be used with a wide range of 3rd party applications. Here are some of the most popular examples: Adobe EchoSign
A good add-on for your Salesforce is Adobe Echosign, which lets you edit, track, and sign documents, among other functions. It also lets you engage in cross-platform file exchange. You can also manage PDF documents using Adobe Echosign. Overall, this app is great for running even the most demanding start-ups. Box for SalesforceBox is another application that helps you manage all your files. You can use its collaboration functionalities to easily share, organize, and manage important files. Box for Salesforce is one of the most popular add-ons that companies use today because of its many features and easy integration method. MailChimpAnother popular email marketing and management tool is MailChimp, used by almost 15 million people across the world. MailChimp is unique because it is designed to help you turbocharge your email marketing campaigns and keep track of them. You can use it to handle customer queries, manage subscribers, and more. DocuSignDocuSign is becoming more and more important these days because most deals require an electronic signature. DocuSign is used by Salesforce users to sign documents easily. It is a fast and secure way to sign, send, and store documents in the cloud. Whether you need to close a sales contract, buy a home, or approve a project estimate, DocuSign can handle it. Dataloader.ioDataloader.io is a good way to manage your data on Salesforce. This cloud solution allows you to import, export, and delete all kinds of data. It can be integrated into your CRM for easier management of consumer data. MapAnythingMapAnything brings location-based information to your Salesforce. With this application, you can easily map, add routes, and manage territories right from your Salesforce. MapAnything lets you do all map-related things on your Salesforce, which gives you valuable insight about where your market is located. Geopointe
Similar to MapAnything, Geopointe is a geo-mapping solution provider that integrates with Google Maps, MapQuest, and other geo-technologies. Data.comData.com is an app that helps you assess the quality of your consumer data. With this app, you can check if your data is complete and if your lead records are updated. Using this tool helps you keep your consumer data healthy and updated. Rollup HelperRollup Helper is the best way to roll up data and gain insights on your data. With this app, you can count, calculate, look for patterns, and do a lot more with the data that you have on Salesforce. Conga Composer
Conga Composer is for making proposals and quotes, raising invoices, and creating contract documents. It can be implemented in less than an hour and lets you create documents the way you choose to. APPSeCONNECT
APPSeCONNECT is a smart integration platform that lets you integrate your ERP with Salesforce, making it easier to keep all your data synchronized. With this, you can avoid duplicate copies and ensure that all your data is synchronized simultaneously on both your CRM and ERP. ApttusApttus allows you to configure price and quote any product or service rapidly. This category-defining app drives the quote-to-cash process, increasing revenue and maximizing visibility and control. ServiceMax
ServiceMax is described by companies as a powerful, easy-to-use, efficient, mobile, and collaborative field-service management. GrooveThis sales engagement platform automates non-sales activities so that sales teams can spend more time building relationships and generating revenue. Groove eliminates the need for CRM data entry. It also provides managers with real-time visibility into activity levels and performance, regardless of location. TaskRayTaskRay is a to-do list and Campaign Calendar app developed by Bracket Labs and distributed through Salesforce. This shared calendar is used for marketing campaigns. Cirrus InsightCirrus Insight lets you track email and attachment opens, create personalized email templates, send email drip campaigns, and schedule more meetings with customers. XactlyXactly is designed to help companies manage, audit, and implement sales compensation programs. The core purpose of Xactly is to empower companies to support their employees correctly. FinancialForce.comFinancialForce builds cloud applications for Salesforce, including billing, online accounting, cloud accounting, etc. KennectedLast but not least, Kennected is a LinkedIn automation tool that adds a huge value to any organization using Salesforce. Kennected lets you find your ideal clients using LinkedIn’s data-rich filters. This automation tool also lets you reach out to these prospects using personalized messages and follow-ups. Kennected fine tunes your outreach and helps you generate leads at scale. Kennected handles mundane and repetitive tasks so you can focus on more important tasks like having conversations with leads and managing your business. from https://kennected.org/salesforce-api-integration-rest-soap/ |
About UsKennected is the premier LinkedIn lead generation platform. Want to get more leads? Put your lead gen systems on auto pilot. Customers are generating tens of thousands of dollars a month and more. See why Kennected is the world's favorite LinkedIn outreach and lead gen platform. Archives
October 2020
Categories |