#kennected #linkedinautomation
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More and more marketers are shifting from traditional marketing strategies to digital marketing. And with social media becoming a key tool for B2B marketing and lead generation, it’s important to assess just how effective each social networking site is. Today we are focusing on LinkedIn: the social networking site that is built around professional and business relationships. With a growing user base that now includes over 706 million members around the world, there’s no doubt that LinkedIn is one of the biggest social networking platforms. But is it a good marketing tool? Let’s take a closer look. Is LinkedIn Good for Marketing?LinkedIn is not just one of the biggest social media sites out there. It is also the biggest networking platform for professionals online. It acts like one giant networking event that anyone from anywhere in the world could attend. It is perfect for job seekers, recruiters, business owners—and of course, marketers. Because of its large, growing user base, it is safe to invest in LinkedIn marketing efforts right now. But that’s not the only reason. LinkedIn also allows you to build strong relationships, establish thought leadership, introduce your brand to a larger audience, generate leads, gain helpful insights via analytics, create your own community, and conduct market research. If you are a B2B marketer, you shouldn’t pass up on all the amazing opportunities LinkedIn can provide. Build Your Reputation and BrandAs a social networking site, LinkedIn is perfect for bringing attention to your brand and improving your own reputation. It is your chance to increase your online presence and establish yourself as a thought leader in your industry. Post high quality content on LinkedIn about topics that are relevant to your audience’s interests. This makes you a trustworthy resource. In the long run, it will help you convert leads more easily. In between long form articles, post shorter status updates like questions, personal stories, inspiring quotes, thought-provoking sentiments, etc. This will help you keep your content calendar full while engaging with your audience on a regular basis. Use LinkedIn to position yourself as an influencer. Provide value to your target audience before they even make a purchase. Give them information, tips, and hacks that will help them with their problems. Leadership and influence go hand in hand, so use this platform to establish both. If you are a thought leader in your industry, your engagement will increase and so will your revenue. Generate and Convert More LeadsLinkedIn is the best network if your goal is to generate leads. While other social media sites like Facebook and Twitter may have more users, it is the quality of leads that gives LinkedIn the edge. LinkedIn users are in the business and career-building mindset, which is why the leads you get here are more valuable than the leads you get from other sites. LinkedIn members are more willing to connect, network, and build relationships. On LinkedIn, customers and prospects are more likely to engage, post questions, and talk about their needs. By giving them the solutions they need, you can demonstrate your expertise, and you can initiate contact. On top of all these benefits, LinkedIn marketing can also be automated with the right automation tools. Kennected offers a LinkedIn automation tool that can bring you a steady stream of leads, connections, and meetings. It puts you in front of your ideal customers so you don’t waste time spraying and praying online. Kennected can also help you send personalized and automated messages so you can reach your target audience at scale. Book a demo with Kennected today to learn more! from https://kennected.org/linkedin-good-marketing-tool/
Navigation: Which One Is Best For Your Prospecting Efforts?
Breaking patterns on LinkedIn is an overlooked factor when people don’t find the success they expect on various platforms; sure you post some content on your page, and yes you sent that new connection a positive and professional message- but so did everyone else.
If I had a dollar for every generic connection message, or generic “thank you for connecting” message I got on LinkedIn, I wouldn’t be here writing LinkedIn tips for you because I’d be rich.
One of the best ways I’ve found to break the expectations of the masses on LinkedIn is by utilizing a personalized video service like “Loom” or “Bombbomb” to introduce yourself. Both of these platforms allow you to record a quick video, and depending on the purpose of a particular video mine range anywhere from 30 seconds, to 3 minutes, and send as a simple link with a thumbnail right in the LinkedIn chatbox. I like to film a quick video introducing myself to my new connections instead of sending them a generic thank you, and have found an overwhelming number of benefits to this.
I have two different styles of personalized video content I tend to utilize, the first being that quick introduction, and the second being a slightly longer, personalized demonstration of the value I have to offer someone.
Both videos serve their purpose, and serve it well; -After sending my introductory video, I receive a massively increased number of responses. -After sending my quick demo video, I find a large number of bookings directly on my calendar.
Here’s a video made by one of our top sales specialists showing you how to implement video in your outreach: Which One Is Best For Your Prospecting Efforts?In all honesty, both platforms are really great and offer a lot of benefits. We use Loom because it’s super easy to use.
REMEMBER: One of the most important components of your video is an obvious call to action, or an easy way to schedule a time to talk with you.
Want To Scale Your Outreach On LinkedIn? Utilize one of these amazing video tech stacks, coupled with Kennected and watch your revenue grow. from https://kennected.org/best-video-marketing-platform-for-linkedin-outreach/ Best Video Marketing Platform For LinkedIn Outreach https://t.co/XRl9HoF2rj #kennected #linkedin11/6/2020 #kennected #linkedinautomation #kennected #linkedinautomation
LinkedIn is a great platform to use whether you are a business owner, a marketer, a job seeker, a recruiter, or any other type of professional. If you want to reach your career goals, this is the social networking site for you. With over 706 million users around the world, LinkedIn is the best network to build your professional and business relationships. And LinkedIn is still growing. This means you can use LinkedIn to reliably generate leads, find new career opportunities, establish your brand, and boost your revenue. One of the ways you can take advantage of LinkedIn’s large, professional user base is by using content marketing. You can establish yourself as a thought leader in your industry, provide value to your community, and connect with your target audience by posting high quality content. The LinkedIn algorithm heavily favors content that get tons of engagement. If you want more people to see your LinkedIn profile or page, you need to get more engagement on the site. Here we will teach you how to do just that. Make a Good First ImpressionWhen people visit your profile, you want them to be impressed by what they see. So the number one tip for increasing your engagement is to optimize your LinkedIn profile. If you create an impressive profile, your visitors will be more likely to read your content, connect with you, and become converted into paying customers. You need to make sure that your profile reflects your brand: that includes your logos, your colors, and the images you use. It also means the tone of your content should be consistent. Your profile should show who you are and what value you bring. Add a professional-looking headshot that shows what you currently look like. Choose an updated photo that is well-lit and clearly features your face. People generally want to know who they are dealing with, so having no LinkedIn profile picture is a huge red flag for most of them. Every active user has an image. Keep your profile picture updated regularly. A profile picture also makes you more trustworthy, credible, and approachable. Without it, profile visitors are going to be suspicious of you—and they will certainly ignore your content. Optimize your profile by investing in a professional LinkedIn profile banner: it’s like a free billboard on your profile. It is also one of the first things people will see when they click on your profile. Make sure it’s an image that represents your brand and catches their attention. Add a clever headline and an informative Summary section so people can understand who you are and what you can do. Don’t ignore the other sections of your LinkedIn profile like your Recommendations, Testimonials, Skills, etc. Complete your LinkedIn profile and make use of every opportunity to show off your brand. Building a strong profile will pay off in the long run as it helps establish your image as a trustworthy resource. Tell a Story with Your ContentNow that you’ve set up your profile for success, it’s time to post content. Long form content should be interesting, valuable, and informative. Simply put, your content should be worth your readers’ time. Write about things they are interested in, or something they want to learn about, so you can retain their attention throughout. You can be sure that people aren’t going to engage with your content if it bores them. One good way to catch their attention is to tell a story. Stories make content more interesting and they also help readers understand the advice you are giving them. Despite LinkedIn’s reputation as the “professional” social networking site, you can actually share personal stories every now and then. This type of content makes you more relatable and paints your brand in a favorable light. It also shows that you are not afraid to be honest and open to your audience. You can share stories about past struggles and how you worked to overcome them to reach where you are now in your career. Reply to CommentsThe key to getting engagement is, well, to engage with other people. You need to remember the social aspect of this social networking site. If someone replies to your content in a meaningful way, always reply to them. Get those conversations started. Encourage your audience to leave their thoughts by actually responding to them. Don’t just post your content and move on. You will get more organic reach if you come back and reply to comments a few hours later. Reply to one or two comments at a time instead of answering them all at once. This will help you keep the thread alive for a lot longer, so that your post shows up in everyone’s feed. Don’t forget to tag people in your comment when you reply so they get notified and see your response. Create Meaningful and Interesting DiscussionsAsk questions instead of just posting long form content all the time. Keep your content schedule full by facilitating an unbiased debate over topics that are related to your industry. The goal is to get people to talk about things that are relevant to their interests. People love sharing their opinions online, and if you can create a space for these discussions, you can create tons of engagement. During these discussions, you can serve as the moderator or facilitator to keep the conversation flowing naturally. Ask questions that will prompt engagement. Similarly, you can post about controversial or rarely-discussed topics in your field. These topics will surely catch people’s interest. You can dispel a myth that is common in your area of expertise, for example. People may reply and thank you for correcting their assumptions about that particular topic. Share Shorter Posts and Status UpdatesJust like questions and personal anecdotes, your LinkedIn content doesn’t have to be long form articles all the time. Use LinkedIn like you would Facebook. Share status updates about your company, brand, product, or service. Share short and sweet personal stories that are relatable or inspiring. Share tips and tricks in your industry that people will really benefit from. If you are struggling to come up with content on a regular basis, this is going to be a lifesaver. Share a few motivational posts and quotes every now and then. Post motivational content on a Monday morning to help energize your audience. When posting shorter updates, don’t forget to incorporate your brand’s voice so that your audience can quickly recognize you. Use Hashtags and CTAs to Improve EngagemenFinally, to maximize your content’s reach, use related hashtags so that people who are outside of your network can find it on LinkedIn. These people who are browsing these hashtags are more likely to engage with your posts because they are interested in your topic or industry. Use a call to action or CTA at the end of each post to actively encourage people to engage with it. Say something along the lines of “What do you think? Do you agree?” and “Leave a comment below and let me know what you think”. These are some of the most useful tips for increasing your engagement on LinkedIn. Make a strong profile, attract people outside your network using valuable content, and encourage meaningful conversations. Use these simple tricks to get the best results on LinkedIn. from https://kennected.org/drive-engagement-linkedin/ #kennected #linkedinautomation #kennected #linkedinautomation
As the old saying goes: “Keep your friends close, and your enemies closer”. In this modern age of social media and digital marketing, these words still apply, especially if you are a marketer. For those who are using LinkedIn marketing to expand their network, the social networking platform gives you the opportunity to connect with your competition. But the question is: should you? If a competitor sends you a LinkedIn invitation, it is natural to feel suspicious or hesitant. At the end of the day, it is a matter of preference. But before you can even come to a decision, first you need to identify who your competition is. LinkedIn is the best social media platform for learning all about your competition—and here we will talk about how you can do just that. Who are the People I am competing with on LinkedIn?Anyone can use LinkedIn’s search function to find their competitors. You can search People, Jobs, and Content: but in this case you will be searching for People. Just click on the Search box on top of LinkedIn pages and select People. LinkedIn’s search Filters offer different search options that will help you narrow down the results. You can search by Location, Schools, Connections, etc. Premium LinkedIn offers additional search filters like Years of Experience, Function, Seniority Level, Company Size, and when they joined LinkedIn. You can also type keywords into the search bar if you have anything in mind. You can use this to search for your competition through their industry. For example, when you type “Digital Marketing” in the search bar, you’ll get the option to look at People who use this keyword in their profile. Visit the profiles that show up in your search and analyze whether or not they are your competition. If you think you have similar products and services, or have the same target audience, then they might be one of your competitors. Why You Should Connect with your Competitors on LinkedInIf you think connecting with your competition on LinkedIn can be beneficial to you, then go ahead and send an invitation. The main benefit is that you can see their profile—including their connections. But on the flipside, they can see yours too. A lot of people are worried that their competitors might poach their connections. And while that can happen in some scenarios, the advantages of connecting with them should not be discounted. Very rarely will you lose a client just because you are connected with a few competitors on LinkedIn—especially if you’ve developed a strong relationship with your customers. Look at it as a chance to learn more about the competition. This relationship will be reciprocal, since you can get information about each other—but it also opens up opportunities for unexpected collaborations. Remember that you can always disconnect if the relationship is not beneficial—or is harmful to your business. Once you are connected, you can check out companies that they are following to get an idea of who is on their radar at the moment. Learn more about them by looking at their page: their content, their recommendations, and how they’ve set up their profile. These things can give you valuable insight on who they are and how they conduct their business. Ultimately, this depends on your own LinkedIn marketing strategies and how you can use these pieces of information to your benefit. There’s no harm in connecting with the competition, especially in a network that is all about building mutually beneficial relationships. Give it a shot, and if it doesn’t feel right for you, you can always hit “disconnect”. from https://kennected.org/find-linkedin-competitors/ #kennected #linkedinautomation |
About UsKennected is the premier LinkedIn lead generation platform. Want to get more leads? Put your lead gen systems on auto pilot. Customers are generating tens of thousands of dollars a month and more. See why Kennected is the world's favorite LinkedIn outreach and lead gen platform. Archives
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