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part 1 of @kennected_orgs podcast studio build. stay tuned for part 2 https://t.co/xxDXCp2jh311/12/2020 #kennected #linkedinautomation #kennected #linkedinautomation
Out of all the social networking sites that are being used today, LinkedIn is perhaps the most valuable for marketers. This is because it can help users generate leads, find new clients, expand their network, establish their brand, and advertise their products. As the biggest online professional networking platform, LinkedIn is full of high quality leads. It also gives marketers plenty of ways to find and connect with these leads—one of which is LinkedIn advertisements. Today we will be talking about LinkedIn Marketing Solutions: what it is, and how it works. What is LinkedIn Marketing Solutions?LinkedIn gives you many different opportunities to increase your revenue. You can post content and attract customers by establishing thought leadership. You can ask for testimonials and recommendations from your network to earn the trust of prospects. You can also use LinkedIn to connect with more people and start building relationships with them. All of these methods are free. But if you want to get better results by investing money into your LinkedIn marketing efforts, there are several avenues for you to choose from. For example, LinkedIn Premium gives you access to different features that will help you generate leads. LinkedIn Marketing Solutions is what the site offers to marketers and business owners who want to run ads on the social networking platform. With LinkedIn Marketing Solutions, you can boost your content and promote them across different devices. This way, you can reach your target audience whether they are on mobile, desktop, or tablet. According to LinkedIn, this should help you “drive awareness and leads in the world’s most viewed professional news feed.” LinkedIn Marketing Solutions highlights the best aspects of LinkedIn: the large user base, and the presence of influential professionals. You can use ads to reach your target audience on LinkedIn. Setting up a campaign is easy: It only takes a moment to create a Campaign Manager account. Through Campaign Manager, you can set a budget and select your goals. LinkedIn gives you complete control over your campaign’s timeline, so you can use it strategically. After creating your Campaign Manager account, you can start setting up your campaign. First, choose your campaign objective. These are the three objectives you can choose from: Awareness, Consideration, and Conversion. Awareness refers to increasing brand awareness. Consideration refers to website visits, video views, and engagement. Conversion refers to lead generation, website conversions, and also job applicants. Choose the objective that is most similar to your own marketing goals. The goal you choose will determine the rest of your campaign creation experience. Next, you will select your targeting criteria: this is the part where you determine your ad campaign’s target audience. There are over 20 audience attribute categories to choose from, and these filters will help you reach the right people. Attribute categories include: company name, company size, member schools, member interests, member groups, job title, job seniority, skills, and more. No matter what ad type you choose, the target audience selection process works the same way. If you can identify the best targets for your ads, you will have a much more successful campaign and you will enjoy better engagement. Choosing the right targets will also lead to higher conversion rates. After choosing your target audience, the Campaign Manager will let you choose your preferred format for your LinkedIn ad. There are four different types of ads for you to choose from: Sponsored Content, Message Ads, Dynamic Ads, and Text Ads. You can also go for a mix of all four. Sponsored Content is a type of ad that appears directly in the feed of your target audience. They come in three different formats: video ads, single image ads, and carousel ads. Message Ads, as the name suggests, lets you reach your prospects on LinkedIn Messaging. You can use this to start meaningful conversations, build professional relationships, and ultimately convert your prospects into paying customers. Sending direct messages helps spark immediate reactions. Dynamic Ads are for when you want to personalize your ads to suit your target audience. There are three types of Dynamic Ads: Follower Ads, Spotlight Ads, and Jobs Ads. Follower ads promote your LinkedIn page to attract new followers. Spotlight ads put a spotlight on your newest product or latest event. Jobs ads help you find top talent in the sea of LinkedIn members. Finally, there are Text Ads: simple but compelling ads that attract the attention of your target audience. Text ads can be pay-per-click (PPC) or cost-per-impression (CPM). Once you’ve chosen your preferred ad type, you can set your budget and schedule. Cost per send or CPS is used for Message Ads campaigns. You will pay for each message that is successfully delivered to your target audience. For action-oriented campaigns, cost per click is often used. For brand awareness campaigns, the cost per impression or CPM model is often used. After selecting the right option for your campaign, you will enter a daily budget, a total budget, a suggested bid, a start date, as well as an end date. Take note that you can cancel your campaign any time, regardless of the end date you choose. LinkedIn’s auction system for bidding rewards engagement, which means you can win an auction even if you are not the highest bidder. Why Use LinkedIn Marketing Solutions for Your BrandKnowing that LinkedIn has over 706 million users around the world, and that the social networking site is still growing every day, it’s safe to invest in a proper LinkedIn ad campaign. After all, it is where all the professionals are spending their time online. The quality of leads in LinkedIn is much better compared to other social media because LinkedIn members are in a business mindset. This is why LinkedIn boasts some of the highest conversion rates out there. When you market your brand on LinkedIn, you are putting yourself in front of customers who are ready to do business. LinkedIn says it best: “do business where business is done”. LinkedIn Marketing Solutions is also good for your business because you can measure and optimize your campaigns. Once your campaign is live, you can see how your ads are performing. These analytics can help you make better marketing decisions because you can see what works and what needs to be changed. LinkedIn is the number one platform for lead generation—so invest in LinkedIn Marketing Solutions and reach more people than ever before. from https://kennected.org/linkedin-marketing-solutions/ #kennected #linkedinautomation #kennected #linkedinautomation
Navigation: How to Rank on LinkedIn for Searches: LinkedIn SEO, Optimize Your About Section, Post Engaging Content, Get a Group Together to Boost Likes, Comments, and Shares, Respond to People on Your Posts, and Respond to People on Their Own Posts, Get Testimonials with Keywords You Want to Rank for in the Review
If you are looking to make connections and expand your network, LinkedIn is the best platform for it. This social networking site is unique because it is focused on developing business and professional relationships. This is why LinkedIn is perfect for finding new career opportunities. It also works well for marketers and business owners because LinkedIn’s professional user base is a great source of leads. If you want to reach more people and increase your revenue, you want to rank high in LinkedIn search results. Today we will be talking about how to use SEO or search engine optimization to rank higher in LinkedIn search results. Achieving a high rank will help you increase brand awareness, reach a larger audience, and boost your sales. How to Rank on LinkedIn for Searches: LinkedIn SEOJust like with your website, SEO plays an important role in LinkedIn marketing too. Optimizing your LinkedIn profile with keywords will help you rank higher, allowing you to appear in search results. These people who are conducting searches online are high quality leads because they are already displaying interest in your industry, product, or service. They are also doing their own research. If you can show up in their search results, it will be easier to connect with them and eventually convert them into paying customers. Ranking high in LinkedIn creates a stream of leads, and generates more conversions. SEO is all about using the right keywords. Think of what people type into the search bar when they are looking for people in your industry. Make sure you sprinkle those keywords and phrases all over your profile and content so that you can maximize your chances of showing up in search results. Optimize Your About SectionYour LinkedIn page should be more than just an online resume. It should represent you, your brand, your qualifications, and your message. Optimize your page to create the best impression on your visitors. The default headline set by LinkedIn will always be your current job title. But you can change this to something catchier or more creative. Write something that will grab your audience’s attention while giving them an idea about the value that you bring. Your current job position isn’t necessarily what you want to be known for, so make sure you change it into a compelling title. Even if there are multiple skills or titles that you want to highlight, go for it. You can always give them more details through your Summary section. Use your headline to highlight your value and capture their attention. Then use your Summary to tell your story. Your Summary is where you support your headline and share your experience. Give them a description of your qualifications. This section should be around three to five paragraphs. Keep them short and to the point. Highlight your past roles, and don’t forget to include your skills in the Skills section. As a bonus tip, LinkedIn allows you to create a custom URL for your profile. Creating one for your profile or business page will help you rank higher in organic search results. Post Engaging ContentPosting high quality content on LinkedIn not only establishes you as a thought leader in your industry, but also helps prospects find you online. LinkedIn articles and native videos are prioritized by the website’s algorithm, so post eye-catching and informative content. Post long form articles such as case studies, press releases, blog posts, guides, etc.—anything that is relevant to your target audience’s interests. It should have something to do with your industry or area of expertise. Content marketing is your way of providing value to your community while also connecting with people outside your network. It’s the best way to attract leads and show them that you are a trustworthy resource. Also post content that encourages engagement: ask questions, start debates, post unpopular opinions, share motivational posts, and write inspirational stories. LinkedIn loves engagement. If you want your content to rank higher in search results, try to get your community to comment on them. Content quality is very important. But consistency is also necessary. When posting content, remember to keep a consistent schedule so that the LinkedIn algorithm takes you more seriously. Get a Group Together to Boost Likes, Comments, and SharesBecause engagement is essential, you can use your network in a creative way to boost your ranking. Create a group using your LinkedIn network and encourage each member to like, comment, and share each other’s posts. This way, everyone can benefit and improve their rankings. The LinkedIn algorithm heavily favors content that have tons of engagement. If you can get your social circle to engage with your posts on a regular basis, you can rank consistently high. Return the favor when they share posts so you can all enjoy the benefits. The more people you have in this group, the more engagement you can secure for each post. It gives your content a “head start” before it even reaches the larger audience outside your network. Respond to People on Your Posts, and Respond to People on Their Own PostsThe LinkedIn algorithm rewards posts with lots of comments and likes, so you want to get people to comment on your posts. When people respond to your content in a meaningful way, be sure to reply to them. Come up with a thoughtful response and try to start an organic conversation. Not only will this encourage people to respond, it will also show them that you are approachable. You can hit two birds with one stone by improving your rankings and establishing yourself as an industry leader. But you can take it even further than that. Don’t just wait for people to find your posts: read other people’s content and reply to their posts as well. It will show that you care about your community, and also catch that person’s attention. It’s a good way to get in their radar. Get Testimonials with Keywords You Want to Rank for in the ReviewYou can apply the same principle to your testimonials and recommendations. Don’t just wait for others to praise you online. Ask for testimonials from the people you’ve worked with. These people already know your value—all they have to do is write about it. Try to get a genuine response from them. You can even write a testimonial for them so that they would return the favor. And while you’re at it, encourage your network to include certain keywords in their review. It would be extremely helpful if they can mention your keywords in their review, because this also helps boost your rankings. When testing all these different ranking strategies, make sure to check your analytics to see if they are working in your favor. Use data to analyze what works and what doesn’t. This will also help you optimize your keyword usage. LinkedIn provides analytic reports for personal profiles and company pages—with more data made availabl when you subscribe to their LinkedIn Premium plans. from https://kennected.org/linkedin-seo/ Did you know that roughly 3.5 billion people are now using social media? That accounts for nearly half of the world’s population. So if you are a marketer or business owner and you want to increase your revenue, reach more people, introduce your brand to a larger audience, find new clients, and establish thought leadership, you need to be on social media yourself. If you are not using social media marketing strategies, then you are getting left behind by the competition. If there are certain goals you want your business to reach, using social media will help you reach them, especially if you are struggling to find your target audience. Chances are, they are spending a lot of time online—and you need to find a way to connect with them. The downsides of ignoring social media marketing are too big to ignore. You are limiting your brand’s potential and even giving your competitors a significant advantage. Consumers consider social media as the most influential source of purchase inspiration. Social networking sites are also the most relevant ad channel for gen Z and millennials. No matter what your objective, social media marketing is a powerful tool that you need to start investing in. Social Media Marketing & Selling on LinkedInSocial media marketing is defined as leveraging social media platforms to grow a brand or business. Social networking sites like LinkedIn, Facebook, Twitter, and Instagram can be used in a number of ways. They can help marketers engage potential customers, share content, and build networks. Social networking platforms have a vast range of practical applications. Generally speaking, marketers use social media to promote their brand and gain visibility online. They also use it to expand their network and reach more people. They use content to encourage conversations and drive engagement. Used properly, social media marketing can create a stream of leads and engagement. If you establish a consistent voice for your brand across multiple social media channels, you will enjoy more benefits in the long run. A distinct and consistent voice will help your brand stand out in a sea of competition. Your social media profile can help you maintain that voice and create familiarity with your brand. How to Drive Sales via LinkedIn—The #1 Business Social Media PlatformWhen it comes to social media marketing, LinkedIn is the best platform. This social networking site now has over 706 million users around the world, and it is still growing. What makes it unique is its focus on professional and business relationships. It means the quality of leads that you can get from LinkedIn is much better than those you get from more casual networking sites. In fact, 80 percent of B2B social media leads come from LinkedIn. To make the most out of this platform, you want to create an effective LinkedIn profile. You need to optimize your LinkedIn profile so you can make the best first impression possible. You want your profile visitors to understand who you are, what value you bring, and why they should engage with you. Your LinkedIn profile is more than just an online resume. Upload a professional photo that shows what you currently look like. You are 11 times more likely to receive profile views if you have a picture. Choose a profile photo that is professional and well-lit. Next, write a compelling headline. Your headline is not just a job title. Come up with a creative way to describe your value and what you bring to the table. You can then flesh out your story through your LinkedIn Summary. Tell your story through this section so that prospects can relate with you. Invest in a professional LinkedIn banner photo. It is one of the first things people will see in your profile. Go for an eye-catching image that represents your brand. Once you’ve optimized your profile, you are ready to grow your network. LinkedIn may be a “professional” site, but it is still a “social” networking site. Use the social aspect of LinkedIn to grow your network, develop strong connections, and create meaningful relationships. LinkedIn marketing isn’t just about selling things. Creating your community and fostering your relationships is just as important as developing your brand and perfecting your product. To further secure your spot as an industry leader, publish high quality and informative content. Long form articles will help you give value to your target audience without having to sell to them. Give them industry news, well-researched articles, press releases, blog posts, etc. In between your long form content, write shorter status updates to keep your content calendar full. Shorter posts also help you maximize your engagement. Ask questions, write tips and tricks, share motivational quotes and inspirational stories, facilitate a debate—these are all tactics that will encourage people to engage, communicate, and connect with you. Since you’re using different LinkedIn marketing strategies, you should consider investing in LinkedIn Premium. It will give you access to a number of helpful features like InMail and extra analytics to drive your decisions. InMail lets you message someone even if they are not in your network—which is handy if you want to reach out to leads without having to connect with them first. Social media marketing and LinkedIn marketing can be very effective if you use them right. To take your LinkedIn outreach to the next level, try Kennected. Kennected is a LinkedIn automation tool that makes it easier for you to find and connect with your ideal clients. It uses LinkedIn’s data-rich filters to find fresh and highly qualified leads. Kennected brings you a stream of connections, meetings, and sales, so you don’t have to waste time on manual prospecting. Book a demo with Kennected today to learn more! from https://kennected.org/smm-linkedin/ #kennected #linkedinautomation |
About UsKennected is the premier LinkedIn lead generation platform. Want to get more leads? Put your lead gen systems on auto pilot. Customers are generating tens of thousands of dollars a month and more. See why Kennected is the world's favorite LinkedIn outreach and lead gen platform. Archives
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