Content is very important for lead generation. Businesses that rely on consistent traffic to grow their brand and boost sales post high quality content regularly. It draws the attention of prospects and also establishes the company’s authority in their industry. But the question most marketers have when it comes to content is: “should I be blogging for my business?” It’s not always the best option for lead generation, despite its inherent usefulness. Here we discuss the benefits of blogging and why you should still look for other lead generation tools. Should I Do Content Marketing for My BusinessBlogging is a simple and inexpensive way for small businesses to drive traffic to their site. It also enhances inbound marketing efforts and attracts more prospective customers. A blog can be used to share tips and helpful information about the product, the service, and the process behind it. Blog posts can be used to connect with customers on a more personal level. Of course, this approach will not benefit everybody. Not all businesses need a blog. Content in general is more of a long term strategy for lead generation. It establishes your position as a thought leader in your industry for the long term. But it’s more of a passive approach to lead generation—and you need tools that will generate leads right now. Blogging, content creation, and SEO are too slow, meaning you can’t rely on them if you want to keep up with the competition. So a good rule of thumb is to keep posting high quality content on a regular basis, but also use more proactive lead generation tools—such as LinkedIn prospecting. Find out Where Your Ideal Prospects Hang Out–Then Target Them TherePeople say that the best place to get found online is through your website. However, this is misleading. A website is a necessary marketing tool, but it’s not easy to drive traffic to your website. For that you need SEO—and that takes a long time to produce results. Instead, you need to be the one looking for your ideal prospects online. If you can figure out where your leads are hanging out online, it will be easier for you to target them. LinkedIn prospecting is a way to generate leads that involves tapping into the massive professional user base of LinkedIn. Best Place to Meet Decision Makers and C-Suite ExecsLinkedIn is not like your regular social networking site. It caters to professionals, decision makers, C-suite execs, and just about everyone you want to connect with to expand your network. Most B2B prospects, in fact, spend their time on LinkedIn. These are the people you will want to identify and reach out to. If you are going to start posting content on your website, be sure to also share a link on your LinkedIn to expand your reach. To make your LinkedIn prospecting even easier, use Kennected. Why Kennected Is Right for Your Company's Lead Generation StrategyOne of the reasons why LinkedIn prospecting is more effective than SEO and content marketing is because it can be automated. Kennected is an automation tool that lets you save lots of time and energy by allowing you to reach out to prospects at scale. With Kennected, you can fine tune your outreach with reliable data. It uses LinkedIn’s data-rich filters to help you find your ideal targets. This will get you in front of the freshest, most qualified leads in no time. Kennected also lets you set up and schedule personalized messages and follow-ups so you can reach more people automatically. Kennected eliminates repetitive and mundane tasks so that you can focus on talking to people and forming real relationships. This means you won’t have to waste time “spraying and praying” on LinkedIn. Book a demo today to learn more! from https://kennected.org/blogging-seo/
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#kennected #linkedinautomation Search engine optimization, also known as SEO, is a widely-used tool for lead generation. It has been around for nearly as long as search engines themselves. While it is not a perfect formula, it is undeniably effective, especially for small businesses. But the fact remains that SEO takes a long time to produce results. In a competitive landscape, you can’t just rely on SEO to do all the heavy lifting for you. You need better options. First we will take a look at why SEO takes a long time to work—and why you need to find a better alternative. And then we’ll explore other options that you need to incorporate into your lead generation strategy. Why Does SEO Take So Long to Work?SEO is definitely worth investing on because it can drive traffic to your website and catch the attention of potential customers. It is also a form of free marketing. You have nothing to lose from optimizing your content so that it would rank higher in search results—except for the time and energy you put into it. Unfortunately, the downside of SEO is that it takes a while to work. This is due to a number of factors, one of which is the fact that everyone is doing it. Your competitors are all using SEO to fight for that top spot on Google. Keep in mind that there are many websites out there, and they are all using search engine optimization. Some of your competitors will have more experience when it comes to SEO. It will naturally take a lot of time for you to build your website and your business. Don’t be discouraged by the competition, but also adjust your expectations accordingly. In addition, technology is constantly changing. Search engines like Google, Bing, and Yahoo have control over SEO rankings. Even companies that have worked hard to achieve high rankings can be affected by changes made by search engines. There is no guarantee that SEO rules and regulations will stay the same in the next couple of years. It is therefore difficult to predict when SEO will start producing results for your company. It is better to treat it as a long term strategy that will eventually pay off, rather than being your only hope for lead generation. If you want to get more leads now, you will have to take a more proactive approach. What is the Best Alternative to SEO?Prospecting on LinkedIn is an effective alternative to just waiting for SEO to work its magic. This is because LinkedIn has a large user base that caters to professionals in many different industries. The platform is full of leads and prospects. If you can find your target audience and reach out to them, you can drive more traffic to your website and boost your sales. LinkedIn prospecting also has the advantage of being automated. You can automate your lead generation by using automation tools. Kennected is an automation tool that brings you a steady stream of sales, connections, and appointments. Instead of manually prospecting on LinkedIn and finding leads yourself, you can use Kennected to find the most qualified leads. Kennected uses laser accurate data to find your ideal clients. You can send automated messages using this tool as well. Kennected lets you personalize your messages so that the recipients are more likely to respond and connect with you. Kennected can also schedule personalized follow-ups to leads that have not responded. Kennected empowers clients with its superior onboarding process and lifetime support. Book a demo today to learn more! from https://kennected.org/seo-long-time/ Google Ads is used by many marketers who are looking to find more leads. Google offers a number of internet-based services, including ones that are focused on advertising. Google Ads is its primary advertising service. While it can benefit some businesses, Google Ads is not for everyone. And if this tool is not working for you, maybe you need to start looking for better alternatives. Google Ads Not Paying Off? Consider LinkedIn MarketingThe main reason why Google Ads does not benefit everyone is because it is hard to compete with big companies. Bigger businesses are using Google Ads too—which means smaller companies can struggle to get the results they want. Google Ads is a bit on the expensive side. It is an investment that most small businesses are unable to keep up. It’s a high maintenance advertising tool that costs a lot of money. Larger companies have a consistent cash flow, meaning they can afford to drop thousands of dollars per month on a Google Ads campaign. This also means they can take the most effective keywords away from startup companies in the same industry. For a budding company, there’s no way to compete with established brands. If you need a more cost-effective way of generating leads, you should try LinkedIn marketing. Why LinkedIn is GrowingBack in 2013, LinkedIn had more than 200 million users in more than 200 countries. Now it has more than 675 million. LinkedIn is still growing its user base each day, with more and more professionals signing up for the networking platform. LinkedIn is popular because of its strictly professional approach to social networking. There aren’t a lot of social posts on LinkedIn, unlike Facebook and Twitter. Everyone on LinkedIn is there to make new connections and expand their professional network. Why Marketers are Flocking to LinkedInMarketers and business managers can use LinkedIn to build their brand, find their audience, and expand their reach. Having an active LinkedIn presence has a lot of benefits in terms of lead generation. This is why more users are flocking to it. They are recognizing LinkedIn’s lead generation potential. LinkedIn users are interested in business communications. This means they are the perfect target audience for B2B marketing. They are right there and ready to see what you have to offer. Professionals use LinkedIn for interactive communication while building their brand and reputation. Because LinkedIn doesn’t have an algorithm like Facebook, which decides what will show up on your connections’ feed, your content will be visible to your entire network. LinkedIn is also a magnet for leads. HubSpot reports that it is 277 percent more likely to convert contacts into leads on LinkedIn compared to Facebook and Twitter. Investing on LinkedIn marketing is therefore a smart move for most marketers. If you fully optimize your LinkedIn outreach, you can make the most out of this massive platform. To help you save time and energy, use the best LinkedIn automation tool: Kennected. Kennected uses LinkedIn’s data-rich filters to help you find fresh and highly qualified leads. It generates a stream of connections, sales, and appointments by helping you connect with your ideal clients. Kennected also fine tunes your outreach by sending personalized messages and follow-ups. Book a demo with Kennected today to learn more about how it can take your lead generation to the next level. from https://kennected.org/google-ads-alternatives/ #kennected #linkedinautomation Google Ads Not Paying Off? Consider LinkedIn Marketing https://t.co/PHJFcXYyH2 #kennected #linkedin8/31/2020 #kennected #linkedinautomation #kennected #linkedinautomation If you are an insurance agent and you’re not using LinkedIn to get more leads, you might be missing out. LinkedIn is not just a social networking site: it is the largest professional networking tool in the world, with over 675 million users. Its professional approach to social networking attracts many business-minded individuals who are looking to make new connections. This is why it is full of leads and prospects that you can target. If you have an active presence on LinkedIn, it is easier to put yourself in front of consumers who may be interested in buying a policy from you. And with a good automation tool like Kennected, you can even put your lead generation on auto pilot, while you work on more important things. Here’s how you can use LinkedIn and Kennected to book insurance leads on autopilot. Expanding Your NetworkLinkedIn is all about connections. To find more prospects, you need to expand your network. Finding new insurance clients isn’t always easy, even for the most seasoned agents. But luckily, LinkedIn is full of qualified leads. To find your next client, you can start with the old fashioned approach of asking for referrals. You can’t beat a referral from a satisfied client. Not only will they help you find your next client, but they may also put in a good word for you. Even if you are a new insurance agent with a small client list, you can still ask for referrals from people you trust. Your friends, your family, former colleagues and everyone in your LinkedIn network can introduce you to potential clients. Publishing ContentPublishing content establishes your authority in the insurance industry. It shows prospects that you are a thought leader and that you know what you are talking about. High quality content can attract the attention of your ideal clients and prove that you have what it takes to help them. Try publishing content on your website and sharing the link on your LinkedIn to drive more traffic to your website. Optimizing Your ProfileOptimizing your LinkedIn profile will help you set your lead generation on auto pilot. This is because it shows your profile visitors all the information they need. Through your profile, you can showcase your achievements, credentials, and specialties. This way, leads can get an idea of what you can do for them. A good profile will serve as social proof and establish your authority. Make sure you write a comprehensive title and summary. Use keywords that explain your business in detail, just as you would with your website. Try Different Lead Generation MethodsPaid advertisements are still worthwhile investments nowadays, and it can help you get more insurance leads in the long term because it builds your name. Optimize your website and link it to your LinkedIn profile and vice-versa. There are plenty of methods to find your prospects. Figure out where they are hanging out online and find them there. Automate Your LinkedIn OutreachThe best way to put your lead generation on auto pilot is by using Kennected. Kennected is an automation tool that uses LinkedIn’s data rich filters to find the most qualified leads for your insurance business. Kennected puts you in front of your ideal insurance clients. With Kennected’s personalized automated messages, you can connect with your prospects without having to waste time on manual prospecting. Kennected fine tunes your outreach and gives you a steady stream of connections, sales, and appointments. With Kennected’s personalized approach, you can increase your chances of getting a response, and making that sale. Book a demo today to learn more! from https://kennected.org/generate-insurance-leads-easily/ Selling auto insurance is not easy. It has always been tricky for many agents. While most states in the US require drivers to have minimum levels of insurance, it does not guarantee that those policies will be written by you. You need to take your lead generation efforts to the next level in order to sell more insurance. LinkedIn is the perfect platform for this, and here we will discuss why. Why Auto Insurance Agents are Using LinkedInLinkedIn now has 675 million users worldwide. Its professional focus gives it an edge over other popular social networking sites such as Facebook and Twitter because LinkedIn users are ready to do business. LinkedIn is the biggest platform for professionals online, and it is full of leads and prospects. The LinkedIn user base is also made up of working professionals. They belong in the demographic that is most likely to buy a new car. Another big advantage that LinkedIn gives auto insurance agents is that it is the perfect place to get referrals. As your network grows, so does your reputation. This means more word of mouth will bring leads and prospects to your LinkedIn profile. How to Use LinkedIn to Sell More Auto InsuranceThere are two main ways to market on LinkedIn: establish your presence and target the right audience. The first one is very important because even if you are the best car insurance agent out there, you won’t get much business if people don’t know you exist. Establishing your presence is done in two steps: setting up a good LinkedIn profile, and publishing high quality content. Having an online presence is important for anyone who does business these days—especially if you are a car insurance agent, because you are in need of more referrals and connections. With a good LinkedIn profile, visitors can see all the information they need. It is your opportunity to show off who you are, what you can do, and how you can help these prospects. Your profile is a good place to show off your credentials. Meanwhile, publishing content is your way of showing people that you know what you are talking about. Give them information and tips about why they need auto insurance, and how they can benefit from it. This establishes your authority on the subject and proves that you are a thought leader in your industry. This helps build trust with leads and future clients. Establishing your online presence through social media is an easy and inexpensive way to attract leads. Publish content on your website regularly and then share the link on LinkedIn to drive more traffic. How to Reach these Referral Sources Using LinkedIn AutomationThe second step in LinkedIn marketing is targeting the right customers. Casting a wide net isn’t necessarily going to help you find the right people in a sea of 675 million LinkedIn users. Instead, you need to find a way to narrow it down to the most qualified leads. You can work with car salesmen and build a working relationship. This way, when they sell a car, they can give their clients your card. This is an effective way to find leads because word of mouth marketing has a very high conversion rate. Find a car salesman you trust and work with them. You can also use LinkedIn automation to generate leads at scale. Kennected is a tool that can be used to find the most qualified leads. This automation tool uses LinkedIn’s data-rich filters to find fresh leads. It brings you a steady stream of connections, sales, and appointments. Once Kennected has identified the right people for you to target, you can use it to send automated messages. Kennected can personalize your messages and follow-ups so that recipients are more likely to respond. This is only one of the many ways Kennected can help you scale your outreach and fine tune your lead generation efforts. Book a demo with Kennected today to learn more. from https://kennected.org/sell-auto-insurance-linkedin/ How To Use LinkedIn To Sell More Auto Insurance https://t.co/ArcGbYYWnU #kennected #linkedin8/27/2020 #kennected #linkedinautomation |
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