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Everyone needs health insurance—but not everyone invests in it. Some people don’t understand what it’s for, while others think they don’t have enough money for it. This is why selling health insurance can be difficult. An insurance agent’s job is tough. But with a solid lead generation strategy and a handful of proven marketing techniques, you can increase your number of clients. And one of the best ways to approach lead generation is LinkedIn. Here we will teach you how to use LinkedIn to find more clients. Sell More Health Insurance from LinkedInLinkedIn has over 675 million users around the world. As the largest platform for professionals, LinkedIn is full of leads and prospects. You just need to learn how to find them. The LinkedIn user base generally aligns with the demographic of people who want to start investing in health insurance. So if you are an insurance agent, you should not take LinkedIn for granted. While some people are only using it as an online resume—they are missing out on a powerful and easy-to-use marketing tool. If you use LinkedIn actively, you can easily get ahead of the competition by effectively building your professional network. Attracting LeadsThe first step in LinkedIn marketing is setting up a good profile. You need to make sure that all the information people need to know about you is visible in your profile. Your profile picture should be updated, and your header should be well-written. This way, all profile visitors can see exactly who you are, what you can do, and how you can help them. You won’t sell a lot of policies if your LinkedIn connections don’t know you are a health insurance agent. So once you have properly set up your profile, it’s time to focus on building up your network—and you can do this by creating a name for yourself. Build a brand and establish your authority by using content. Post informative videos and write helpful articles that will cater to your target audience’s interests. This is your opportunity to show off your knowledge and expertise. Not only will this help you prove that you are a thought leader in your industry, it will also attract more profile visitors. When people want to know about health insurance, you will be the first one they contact—because you made sure you are at the top of their head. If you have your own website, make sure to post your content there and then share the link to your LinkedIn profile to drive traffic to your site. Don’t hesitate to view your competition’s profiles for some inspiration. It can give you valuable insight on how they are writing their headers and what kind of content they are publishing. You can take some of those elements, tweak them to fit your brand, and incorporate them into your own profile. This is especially useful if the competition has more than 500+ connections, because you know they are doing something right. Using SEOSEO or Search Engine Optimization is a low cost lead generation strategy that is great for the long term. SEO is all about adding keywords to your content that will help you rank higher in search results. You want leads to search “health insurance” and see your website on the first page of Google. When making content, always try to incorporate SEO into it. Just keep in mind that you won’t get results immediately. Because SEO is so important, chances are all your competitors are using it. So if your website is not established yet, it won’t get much traffic. So use SEO, but don’t rely on it as your primary lead generation strategy because it is more of a long term game that pays off in a huge way eventually. Networking through LinkedInOnce you have a profile and a website that can attract leads, it’s time to expand your network. At first you will connect with the people you already know: friends, colleagues, family members, clients, etc. But eventually you will have to find leads and prospects from outside your network. Networking on LinkedIn isn’t just about making as many connections as you can. It’s not about spamming connection requests. It’s about creating and developing meaningful relationships. The more sincere and friendly your interactions, the more authentic and useful your contacts will be. You want to be as helpful to others as you can, without selling them anything. Over time, you will build rapport with your connections and become their top choice when they need insurance. Get More ReferralsWord of mouth marketing should not be underestimated. In fact, it has a high conversion rate compared to other marketing strategies. So if you can get people to recommend your services, you will drive more business. Using your LinkedIn network to get more referrals is a great way to find leads. Get referrals from friends, family members, colleagues, and other connections. Use LinkedIn AutomationLinkedIn marketing is tough—but you don’t have to do it on your own! There are tons of repetitive and mundane tasks that you can accomplish quickly using automation tools. Kennected is a LinkedIn automation tool that is designed to fine tune your outreach. It can bring you a steady stream of sales, connections, and appointments. Kennected empowers its clients by using laser accurate data: it will find the most qualified leads and help you connect with them. Kennected’s personalized automated messages ensure that you receive a response. That is only one of the many features offered by Kennected. Book a demo today to find out more! from https://kennected.org/sell-health-insurance-linkedin/ How to Sell More Health Insurance via LinkedIn https://t.co/6ILJHV2Drk #kennected #linkedin7/26/2020 #kennected #linkedinautomation If you’re an insurance agent and you want to find more clients, you need to learn how to generate your own leads. In order to do this, you need a solid lead generation strategy that involves tried and tested marketing techniques. Here we will talk about some of the things you can try out if you are looking to generate more insurance leads. Simply follow these proven lead generation strategies and enjoy your steady stream of connections and appointments. Brand YourselfIt is important to learn how to brand yourself when generating leads. Not only should prospects know what kind of insurance you are selling, they should also get an idea of what kind of person you are from the way you write and present your content. Your website and your LinkedIn profile are perfect for setting your brand. These are the best platforms to establish who you are, what you can do, and how you can help people. With a solid brand, you can attract your target audience—which makes lead generation so much easier. Invest in a high quality website and keep it updated so that people know you mean business. Drive Traffic to Your Own Website or Contact FormsOnce you have set up a website, it’s time to focus on driving as much traffic to it as you can. LinkedIn is great for this because once you have posted content on your website, you can share the link on LinkedIn. The bigger your network, the more people can see your content. Content plays a valuable role in lead generation because it attracts the attention of prospects and it further establishes your role as a thought leader in your industry. Make sure to produce content like videos and articles that are helpful and informative. Write about things that your target market cares about. Use this as an opportunity to share your expertise. Another low cost lead generation method to implement into your own strategy is search engine optimization or SEO. SEO involves adding keywords to your content that will help your website rank higher in search results. This means if people search for “insurance” or “insurance agent” on Google, Bing, Yahoo or any other search engine, your content will pop up on the first page. The higher you rank, the more traffic you will get. SEO is free, and you should apply it to all of your content. The only disadvantage is that SEO is used by almost everyone. Your competitors will surely use this strategy themselves to rank higher. This is why you can’t rely on SEO alone for your lead generation—it will take a while to get the results you want. Use Google MapsSearch results are very important when it comes to marketing. Every day, billions of people use Google to search for a wide variety of information. This includes all of the people doing their research on insurance. If you use Google My Business, you will appear in local searches. Google is still the most popular search engine in the world, with over 75 percent of the search market share. Google is said to be receiving about 5.6 billion searches in a day—and a large percentage of these queries have local intent. This means you can benefit a lot from appearing in your local map. GMB enables users to see the information they need at a glance. If your business is visible on Google, it means people can leave their reviews. Do not underestimate the power of customer reviews, especially when it comes to search rankings. You want your business to be visible in search results—and customer reviews can give you that boost you need. Reviews also improve local SEO. Almost all customers are influenced by online reviews—in other words, almost all of them. Be SocialReviews you get online are valuable, but so are all the good feedback you receive from friends, family members, colleagues, acquaintances, and satisfied clients. Word of mouth marketing is very effective because it has a high rate of conversion. This is why referrals are so important. LinkedIn is the largest platform for professionals online. With over 675 million users, it is the best place to find those referrals. If you start expanding your network on LinkedIn, you will quickly build your reputation as a reliable insurance agent in no time. Don’t shy away from other social networking platforms like Facebook and Twitter. Although they are not as focused on professional connections as LinkedIn, these sites are also great for finding leads. Be social and your network will expand. To take your lead generation efforts to the next level, try Kennected. Kennected is an automation tool for LinkedIn that helps you find leads using LinkedIn’s data-rich filters. Kennected uses laser accurate data to get you in front of your ideal targets. You can use Kennected to send personalized messages and follow-ups at scale. With this tool, you don’t have to waste your time spraying and praying online. Kennected fine tunes your outreach. Book a demo today to learn more! from https://kennected.org/bulletproof-lead-generation-insurance-agents/ #kennected #linkedinautomation How to Use LinkedIn to Sell More Medicaid & Medicare https://t.co/Mo66oIiv6Q #kennected #linkedin7/24/2020 #kennected #linkedinautomation
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Navigation: How to Sell More Property & Casualty Insurance, Why Agents are Leveraging LinkedIn for P&C Insurance Sales, Network with Car Salesmen for Auto Insurance Leads, Network with Real Estate Agents for Home Insurance Leads, Network with Mortgage Brokers, How to Reach these Referral Sources Using LinkedIn Automation
A lot of people are getting into the property and casualty insurance game and even more financial institutions are adding it to their list of offerings. Unfortunately, this also means that the competition is only getting tougher. In order to stay ahead of this fast-paced industry, you need to know how to generate more leads using referrals—and with the help of LinkedIn. How to Sell More Property & Casualty InsuranceFor financial institutions, they need to learn how to market loans and insurance side by side: similar to a package deal. This is because once a person gets a loan, the next thing they need is insurance. So to get the most out of their business, offering both can go a long way. For insurance agents, selling more property and casualty insurance is all about building your network through referrals: word of mouth is a powerful technique in marketing that should not be underestimated. To get those referrals you need, start using LinkedIn more actively. Why Agents are Leveraging LinkedIn for P&C Insurance SalesNot only does LinkedIn have a large user base, it also has a focus on professional connections and networking. This makes it the biggest online platform for professionals. It also means that LinkedIn is full of leads and prospects. More agents are leveraging LinkedIn for P&C insurance sales because they are now seeing the potential of this social networking site. The people on LinkedIn are ready to do business, and there are now more than 675 million users worldwide. You are missing out if you’re just using LinkedIn as an online resume. One of the biggest advantages that LinkedIn offers for insurance agents is that it is the perfect place to get referrals. As your network grows, so does your reputation. Typically, referrals mean people you have already worked with. But for insurance agents, this could also mean other professionals who help you bring in the leads. Network with Car Salesmen for Auto Insurance LeadsReferrals convert 30 percent better than leads from other marketing channels. They also have a 16 percent higher lifetime value because of the strong connection it builds between you and the new client. If you can cultivate a working relationship with a car salesman you know, you can get more leads. After they sell someone a car, for example, you can have the sales person give them your card. These people are more likely to get insurance from you because they just bought a car. It’s a good deal for everyone. Network with Real Estate Agents for Home Insurance LeadsWorking relationships are crucial to the success of an independent agent. The more people you know, the bigger your network. And if you have great rapport with these people, it is much easier to generate leads and build up your customer base—you can then give you more referrals and recommendations. Networking is essential. For insurance agents, it is worth networking with real estate agents because people who have just bought a new home will also need home insurance. Both real estate agents and insurance agents are vital to a customer’s home ownership journey. Getting connected with effective real estate agents in your network can really help you secure more leads. Network with Mortgage Brokers
Similar to how you can network with real estate agents and car salesmen, you can do the same with mortgage brokers. Mortgage brokers spend a lot of time working with borrowers. As you know, these borrowers will be purchasing a home in the near future, so before they make that purchase, they need to show proof of home insurance. These people are all potential leads that you can find by simply connecting with a mortgage broker in your network. How to Reach these Referral Sources Using LinkedIn AutomationOf course, you can still take your efforts to the next level by using LinkedIn automation tools on top of your actual networking. Kennected is an automation tool that helps you fine tune your outreach by using laser accurate data. It uses LinkedIn’s data-rich filters to help you find the most qualified leads. This saves a lot of time because now you don’t have to look for leads manually. You can even use Kennected to find these referral sources because LinkedIn is full of professionals. You can easily locate mortgage brokers, real estate agents, and car salesmen in your area. Kennected can send automated and personalized messages to your prospects. This helps you build your LinkedIn network at scale. Book a demo with Kennected today to learn more. from https://kennected.org/sell-pc-insurance/ #kennected #linkedinautomation |
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