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No matter what industry you are in, whether you are a jobseeker, a marketer, or a business manager, you need to learn new skills if you want to grow. Developing new skills will help your career, your company, and your brand. The more you can do, the more value you can bring to the table. A skilled individual brings a lot to their team. They also stand out from the competition, whether it’s a job search or securing new customers. Gaining new skills used to be a lot harder and more time-consuming. You either had to go to a university, read books, or attend workshops and training sessions. Those methods can be expensive or impractical. But now there’s another option that’s more accessible: online courses have become a lot more common. These courses can make it significantly easier to pick up certain skills and know-how. Here we are talking about LinkedIn Certification courses and whether or not you should pursue them. Should You Invest Into a LinkedIn Certification Course?You can get certifications with the help of LinkedIn Learning, which offers “on-demand courses to help individuals prepare for professional certification exams and earn continuing education units (CEUs)”. LinkedIn Learning basically provides certification prep and units for continuing education. But are they worth it? LinkedIn Learning can help bridge the gap between your career goals and the skills you need to develop to get there. According to LinkedIn, the goal is to “help the world’s professionals achieve more”. You can learn at your own pace online. And there are thousands of courses to choose from, including business, creative, and technology courses. If you want to transition into a new field, learning new skills through online courses could give you the boost you need. You at least need to learn the basics of your new field. Otherwise, you can’t really succeed in it. Taking an online course is a good place to start, and LinkedIn Learning could give you a good grasp of what you should expect in that new field. However, there is no substitute for real life experience: you need a way to apply your new skills and knowledge into practical situations so you can hone them. In that capacity, online courses can be somewhat limited. LinkedIn certifications do have value. You can always tell your interviewers about your self-education efforts and get bonus points for your initiative. You can talk about the courses you completed and your certifications. Recruiters love self-motivated individuals. They also look good on your LinkedIn profile, which adds social proof and makes you stand out from your competition. LinkedIn lets you add, edit, and remove certifications on your profile. Just click the ‘Me’ icon on top of your LinkedIn homepage, select View profile, and scroll down to the section that reads ‘Licenses and Certifications’. If you’ve never added a certification before, you will have to add that section first. Once you’re in the Licenses and Certifications section, type in your certification information. You will find a menu displaying different companies as you type in the Issuing Organization field. Select the correct authority from the menu so that their logo shows up next to your certification. Finally, click Save. LinkedIn Certification courses are definitely worth it if you need to learn a few new skills. There are no drawbacks to expanding your knowledge—except for the financial investment that you have to put in. But you can get started with one month free. If you think the new skills are worth it, then by all means invest in them. Do LinkedIn Certificates Matter?The certifications themselves are only proof of what you’ve learned. On their own, they don’t have value. But they do show that you’ve invested in yourself. LinkedIn Learning isn’t perfect. You will have to put some effort into researching the quality of the courses you have chosen. There are thousands of lectures available, and you can’t be sure of the quality of each course. There’s also no way to know if the course is updated to keep up with current industry standards. If it’s a skill that changes and evolves over the years, you will want the most up-to-date courses. No certificate can equate to a person being an effective coach, consultant, marketer, or professional. At the end of the day, it is how you apply your skills, knowledge, and creativity. The certifications themselves won’t make you stand out—your value as a professional will. If you want to invest in LinkedIn certifications and you are sure that you can get a lot of value out of it, then go out there and learn. Use your new skills as building blocks to solve problems and give value to your clients. At the end of the day, that’s what really matters. from https://kennected.org/linkedin-certificates-worth-it/ As the world’s largest professional network on the internet, LinkedIn has tremendous potential when it comes to helping you achieve your career goals. But first, you need to understand how it works and what it can do for you. If you are a recruiter, you can use it to find highly qualified candidates for your company. If you’re a jobseeker, you can showcase your skills and qualifications. For marketers and business owners, LinkedIn can be used to find new leads, prospects, and clients. No matter what industry you are in, LinkedIn can help you expand your network, widen your reach, establish your brand, create new career opportunities, find customers, and boost your revenue. You can easily use LinkedIn to connect with the right people, especially since it has over 706 million members around the globe. Here we will talk about how LinkedIn works and how you can use it to increase your sales. What is LinkedIn for?LinkedIn is a social networking site just like Facebook, Twitter, and Instagram. But what sets it apart is its focus on building professional and business relationships. This means if you are looking to increase your sales, LinkedIn is the best place to find high quality leads. LinkedIn is mostly known as a platform where people can advance their career. However, it is not limited to jobseekers and recruiters: it can be used by marketers, small business owners, enterprise owners, and people of various professional backgrounds. It is used to connect with people within and outside of your real life social circle. When used right, it can open up new opportunities for members. Unfortunately, there are those who make the mistake of treating it like an online resume. They neglect their LinkedIn profile and miss out on some unique opportunities that they can’t get elsewhere. So to make the most out of LinkedIn, make sure you use it actively and treat it like its own marketing platform. How to Start Using LinkedInFor starters, you need to sign up and create your own LinkedIn profile. This profile is very important and optimizing it will play a big role in your LinkedIn marketing efforts. Focus on completing all of the sections. A complete LinkedIn profile is favored by the LinkedIn algorithm. Profile visitors are also more likely to trust people with complete profiles because it shows that you are taking your profession seriously. Once it’s completely filled out, your LinkedIn profile will showcase your professional experience, skills, interests, testimonials, and content. It will act like your “storefront” that shows off all your best qualities. Treat your LinkedIn profile like a large advertising space. You want to put your best foot forward at all times. After setting up your LinkedIn profile, it’s time to start adding connections. Building your network is very important because it provides social proof and it helps you build strong relationships. At its core, LinkedIn is a social networking site—not a resume, so use it like Facebook and build stronger social connections through it. Begin by adding your family, friends, former classmates, colleagues, coworkers, etc. Follow people, companies, and topics that are relevant to your interests. Using LinkedIn actively means working on your network, posting your own content, and engaging in conversations with other LinkedIn users. Engaging with your network can help you build your community, which will help your career or brand in the long run. So don’t hesitate to use LinkedIn for socializing. Many LinkedIn members will use LinkedIn to find a job. After setting up your profile and adding people to your network, you can start looking for professional opportunities. Regardless of your LinkedIn goals, you should seriously consider posting content on your profile. It helps establish your role as a thought leader in your industry, making you a trustworthy resource that people would love to work with. How to Use LinkedIn to Increase SalesNow if your goal is to boost your revenue using LinkedIn, you will have to use various LinkedIn marketing strategies. Because it is a social network, selling directly through your profile or your company page is not the best idea. LinkedIn marketing is more focused on creating opportunities to engage with people so that you can reach them directly and convert them there. The key is to stay on your customers’ radars. You don’t even have to sell to them aggressively: you can post high quality content on your profile, use relevant keywords, and let your target audience come to you. If you post content that is informative and valuable for your target audience, people will come to check out your profile. And because you’ve optimized your profile to make it look as professional and on-brand as possible, they will remember you. This is how content marketing works. You can use LinkedIn as its own micro blogging site to share long form content that are relevant to your industry. Post eye-catching and informative blog posts, press releases, industry news, and videos. In between these posts, share shorter content like inspirational stories, tips and tricks, life hacks, personal stories, memes, pictures, and questions. Experiment with different types of content and try to go viral. See what works best for you. When people comment on your work, engage with them so you can start conversations. Driving engagement is great for your business and will help it get exposed to a lot more people. Use SEO or search engine optimization so that your LinkedIn profile and content will rank higher in search results. When people search online, they will see your profile and potentially click on it. Attracting potential customers to your profile is only one part of LinkedIn marketing. You can also use automation tools to make your outreach efforts easier. Use Kennected to generate a stream of leads, connections, and meetings. With this LinkedIn automation tool, you don’t have to worry about finding your ideal clients—because Kennected will find them for you. Kennected will also send your connection requests and messages automatically—but not in bulk, as if you were sending them yourself. You can use Kennected to set up personalized messages and follow ups so you don’t waste time manually prospecting on LinkedIn. Book a demo with Kennected today to learn more! from https://kennected.org/what-is-linkedin-how-to-use-it/ Want to know how to go viral on #LinkedIn ? Copy our winning strategy. https://t.co/JhmupRMhyX10/27/2020 #kennected #linkedinautomation #kennected #linkedinautomation
Navigation: Should You Hire a LinkedIn Consultant or Coach?, What Does a LinkedIn Consultant Do?, First Impressions Count: Your Background Header Needs Work, Your Profile Needs To Be Optimized, It is Important to Stay On-Brand with Your Colors, Messaging & Calls to Action, You Need a Content Marketing Coach for LinkedIn, You Need Testimonials
In your journey as a marketer or as an entrepreneur, you need a compass: something or someone who can tell you if you are moving in the right direction. A consultant or coach can act as your compass, helping you stay on the right path towards success. If your goal is to use LinkedIn to boost your career or help your business grow, you need a LinkedIn consultant to help you navigate this tricky landscape. There are many ways to leverage the social networking site’s massive reach—but the process can be complicated. You need a guide that understands exactly how it works, so you don’t waste time on fruitless tasks. LinkedIn consultants have the right expertise. Not only are they marketing experts in their own right, but they also specialize in LinkedIn marketing. Kennected, for example, has a track record that speaks for itself. They can take a look at your business, identify problems that you may have missed, and create solutions that are tailored to your company’s unique needs. Sometimes you are too close to the problem to see it. Kennected shows you how to make the most out of LinkedIn so you can get the best results. Should You Hire a LinkedIn Consultant or Coach?LinkedIn now has over 706 million users around the world, making it the biggest social networking platform for professionals online. It is built around developing business and professional relationships, allowing members to expand their network, generate leads, find amazing new opportunities, and increase their revenue. But that only works if you know how to use LinkedIn marketing strategies. You need a LinkedIn consultant or coach because they can create a solid plan that’s based around your own goals and objectives. If you’re feeling stuck in your professional life, maybe you need some expert guidance and support. Consultants and coaches can supplement your staff, give you helpful tips, and even help you save time and money by teaching you what to invest in and what to avoid. What Does a LinkedIn Consultant Do?If you’re not using LinkedIn actively, then you are missing out on some amazing opportunities for career growth. For business owners, you might be getting left behind by the competition. Recognizing the potential of LinkedIn is only the first step. Making the right changes to your LinkedIn profile is what will take your business to the next level. A LinkedIn consultant can help you implement these changes. They will ensure that you’re making the right decisions, targeting the right leads, and using the right messaging. Consultants can also give your company some objectivity, which is necessary in some cases. They have a fresh perspective when it comes to your business, so they can provide an outsider’s point of view. These insights can help you make better decisions moving forward. First Impressions Count: Your Background Header Needs WorkThe first thing your LinkedIn consultant will assess is your LinkedIn profile. It reflects the way you present yourself online, particularly towards your professional network. The consultant will help you optimize your profile and make some necessary changes. For example, if you are still using the default LinkedIn banner, you may be coming across as unprofessional without even realizing it. It’s hard to establish yourself as a thought leader in your industry if you are not even putting your best foot forward on LinkedIn. Something as simple as changing your LinkedIn background header can create a major impact on your business. Creating your own LinkedIn background header will let you represent your brand accurately. Invest in a custom LinkedIn banner that shows off who you are and what your value is. Taking the time to do so will show your profile visitors that you are serious about your profession. Your background header doubles as a free billboard, so use it as a way to stand out and make your profile more memorable. Your Profile Needs To Be OptimizedYour background header isn’t the only thing that needs to be optimized: you need to do the same thing for the rest of your LinkedIn profile. That’s one of the things a LinkedIn consultant can do. They can help you polish your LinkedIn profile so that it is easier to attract new leads and clients. Whether you are a jobseeker, a marketer, a recruiter, or an entrepreneur, you want your LinkedIn profile to be professional. Think of it as a storefront window where you display your best qualities, specializations, and expertise. Your goal is to entice leads to learn more about you and your brand, so that they reach out to you. Optimizing your profile includes using SEO or Search Engine Optimization to rank higher in search results. Use keywords that are relevant to your industry so your profile appears when people search for your services. When optimizing your LinkedIn profile, you also have to choose an updated profile photo so that it represents what you currently look like. It is important to have a profile photo on LinkedIn because without it, you will appear untrustworthy. People are not likely to buy from sellers they don’t trust. You can invest in a professional photo, but you can also take one yourself. Just make sure the photo is well-lit, features your face, and doesn’t have a distracting background. Try to look professional and approachable. You can smile on your LinkedIn profile. And don’t feature anybody else on the photo—group shots should be avoided. Lastly, make sure the photo is visible to everyone, and not just your connections. Potential clients and leads will want to get a sense of who you are. Once you’ve uploaded an appropriate LinkedIn profile photo, optimize your headline. Your headline should be more than just a job title. It is the line of text that appears below your name—and it is also the first thing people will read. Your headline also drives search engine optimization, so if you want to show up on Google search results, make sure you use relevant keywords. The headline also functions as an advertisement headline: use it to catch your audience’s attention while telling them a little bit about who you are. The goal is to make them read your Summary and check out the rest of your profile. Your LinkedIn consultant will help you optimize these sections, as well as other parts of your LinkedIn profile like your Skills, your Endorsements, and your Featured section. It is Important to Stay On-Brand with Your Colors, Messaging & Calls to ActionWhile you’re making all of these changes to your LinkedIn account, it is important to remain consistent with your brand. Consistency is the key if you want your brand to be memorable and instantly recognizable. That includes the way you write your content, the way you engage with your followers on social media, and the way you present yourself online. Even the slightest details such as your colors, messaging, and calls to action should reflect your brand. Brand marketing is a long term strategy that can pay off in a big way, because once people are exposed to your business, they will be able to remember it no matter how many competing brands there are. Your brand is your identity, and it will help you stand out in the sea of competitors. You Need a Content Marketing Coach for LinkedInWill written content work for you, or should you switch to videos? Could you benefit from using both? These are the things you need to figure out—and your consultant will help you make that decision. Content marketing is a way to establish yourself as a trustworthy resource when it comes to your industry. Experiment with different types of content so you can see firsthand which creates the most value for your company. Write engaging and informative long form articles that are related to your target audience’s interests. Post interesting and eye-catching videos that talk about fascinating subjects that are about your industry. Create blog posts, industry news articles, press releases, and encourage people to comment. In between these longer posts, you can share shorter status updates on LinkedIn. Share tips, tricks, hacks, inspiring stories, personal anecdotes, and questions. Do your best to start online conversations so your posts can get maximum exposure online. Don’t forget to use SEO when posting content so you can rank higher in search results. Your LinkedIn consultant or coach can give you even more helpful advice when it comes to content marketing. You Need TestimonialsAt its core, LinkedIn is a social networking platform, so it’s all about making strong connections. It’s also about social proof: potential customers want to see the quality of your work before they decide to make a purchase. One way to prove your value is by adding testimonials from people you’ve worked with. You can ask for testimonials from the people in your network, and you can give them testimonials in exchange. Choose people who have seen your work and appreciate its value. With testimonials, you can prove that you are an industry expert so don’t forget to add them to your LinkedIn profile. There are many ways a consultant can help you with your LinkedIn account. Book a demo with Kennected today to learn more! from https://kennected.org/hire-linkedin-consultants/ #kennected #linkedinautomation It’s difficult to grow on LinkedIn if you don’t have the right tools, strategies, and resources. Even if you are posting every day and connecting with a bunch of people, it’s no use if you are barely getting any engagement. Although there is no miracle solution or magic trick that will instantly make you an influencer on LinkedIn, there is a proper way to approach this social networking platform that will help you grow faster and in a way that gives you results. Even if you are not the biggest thing on LinkedIn right now, don’t give up on it just yet. This social networking site cannot be ignored in terms of its value and potential. It now has over 706 million users around the world, and it is still growing. It’s not just for jobseekers and recruiters anymore. Its focus on building professional and business relationships makes it a valuable source of high quality leads. So if you keep investing on LinkedIn, you should eventually reach your goals. But to get there, you need to do it right. Here we will teach you simple hacks that will help you get the results you want. Optimize Your LinkedIn ProfileThis first hack is a very basic tip, but you’ll be surprised by the number of people who don’t actually do it. If you want the best results from LinkedIn, you need to set yourself up for success. That means doing more than just using LinkedIn as an online resume. It’s also more than just updating your LinkedIn profile every now and then to show a job change. Optimizing your LinkedIn profile means making use of every tool LinkedIn provides to showcase all of your unique traits, skills, and specializations. If you want to impress your prospects, you need to use everything in your arsenal. Beyond that, you also have to incorporate your brand so that profile visitors can understand exactly who you are, what you can do, and what value you provide. Change your LinkedIn profile picture if you haven’t yet. LinkedIn users are less likely to trust people without a profile picture. It doesn’t have to be professional, as long as it is well-lit and shows what you currently look like. Smiling in your LinkedIn photo can help you look more approachable, which will help you expand your network later on. Make sure you are the only one in the picture, and that there are no distracting things in the background. Next, replace the default LinkedIn banner photo with an image that highlights your brand. Consider investing in a professional banner photo. Treat it like a free billboard and use the space wisely. Invest on a profile banner that is memorable and eye-catching because it is one of the first things visitors will see. Add a descriptive headline to your LinkedIn profile. It doesn’t have to be just a job title. Tell people who you are and what makes you tick. You can then expand on this using the LinkedIn Summary. Do not leave this space blank. It is actually your opportunity to tell your story and share what makes your business, company, or brand special. Don’t forget to use relevant keywords that will help LinkedIn users find you. Think of the terms people use when looking up your services online and use them in your own profile as well as your LinkedIn posts. Don’t forget to list your relevant skills and ask for endorsements and recommendations from your LinkedIn network. These things can increase your social proof and make you a more credible resource. Establish Thought Leadership Using High Quality ContentBuilding your credibility is a must if you want to be successful, not only on LinkedIn but in general. The best way to do this is by posting high quality content and establishing thought leadership. Writing effective click-bait posts and viral videos is only the tip of the iceberg. Writing long form articles that are relevant to your target audience’s interests will help you add value to your community. You can write blog posts, press releases, industry news, and other informative articles. You can also make engaging and eye-catching videos and photos for your LinkedIn profile. It is important to use LinkedIn as its own microblogging platform rather than posting elsewhere and sharing the link on LinkedIn. That’s because the LinkedIn algorithm gives priority to native posts. If your content is successful, it can stay on top of everyone’s newsfeed for up to two weeks, as long as it is getting engagement. That’s the way the LinkedIn algorithm works. In between your long form articles, you can share shorter updates like tips and tricks, inspiring stories, motivational posts, and personal anecdotes that help flesh out your brand. Use LinkedIn Automation to Connect with Potential Customers and LeadsAttracting people to your profile is one thing, but actively using LinkedIn to expand your network and widen your reach takes extra effort. You can make this process much easier by using LinkedIn automation tools. Kennected is a tool that automates the tasks that are repetitive and mundane, allowing you to focus on more important things like improving your product, managing your business, and converting leads. Kennected uses LinkedIn’s data-rich filters to help you find your ideal targets. You can also use Kennected to reach out to these high quality leads at scale using automated but personalized messages and follow ups. This automation tool generates a stream of leads, connections, and meetings so that you don’t waste time spraying and praying on LinkedIn. Kennected will help you connect with your target audience so that you can spend more time building a relationship with them. Each Kennected campaign is personalized so that it meets each client’s goals. We know that nobody understands your business better than you do. That is why we teach you how to fish instead of just giving you fish. Book a demo with Kennected today to learn more! from https://kennected.org/growth-hacking-linkedin/
Navigation: How to Post on LinkedIn, What to Post on LinkedIn
Content marketing can help you create brand awareness, generate more leads, expand your network, and increase your revenue. If you are planning to take content marketing more seriously, we recommend focusing your efforts on LinkedIn. With over 706 million users around the world, LinkedIn is the biggest social networking platform for professionals. It is focused on building business and professional relationships, meaning you can get a lot of high quality leads from this site. And LinkedIn is still growing. If your posts go viral on LinkedIn, you can reach an even wider audience. The LinkedIn algorithm favors posts with lots of engagements. It lets popular posts stay on top of everyone’s newsfeed for a longer period of time. Posting on LinkedIn adds credibility to your business because it establishes you as a thought leader in your industry. It is also a way to provide value to your community—which helps you gain their trust and makes converting them a lot easier. Investing some time and effort into LinkedIn content marketing can really help your business grow. If you’re a jobseeker, you can strengthen your relationship with the people in your network. It can even help you make new connections, which can lead to more opportunities for career growth. Now that you’re ready to post on LinkedIn, here’s how you can do it. How to Post on LinkedInLinkedIn lets you post and share content through the share box on top of the LinkedIn home page. Click on ‘Start a post’ to start writing your LinkedIn post. There is an option that lets you select the audience for your post. You can choose from Anyone, Anyone + Twitter, and Connections Only. Anyone + Twitter will post on LinkedIn and automatically share the first 255 characters of your post to your Twitter account. You have to authorize the app first before you can share it on Twitter. In addition to written posts, you can also share photos, videos, and documents. Click on the Camera icon to share photos or click the Video icon to share videos. There is also a Document icon for sharing documents. There is also a Poll icon for starting polls, and a Write Article button that takes you to a separate blogging page. What to Post on LinkedInThe type of content that you share is very important because it creates different responses from your target audience. Experiment with different kinds of posts to see what gets the most number of engagements. It is also good to maintain a healthy variety in your content schedule so that your profile visitors will remain engaged. The goal is to start conversations, so you can generate more leads. LinkedIn is an excellent platform when it comes to establishing your reputation as a thought leader. The best type of content for this purpose is long form articles. Long form content can come in the form of blog posts, industry news, research, in-depth guides, and press releases. As the name suggests, these are longer articles that give a lot of information and value to your target audience. It is best to write about things that are relevant to the interests of your audience. Incorporate SEO or Search Engine Optimization into every single post. Use relevant keywords so that you can rank higher in search results. This will help you reach a much wider audience. Just keep in mind that SEO takes a while to produce results because everyone is using this technique. Use it as a long term strategy that can pay off in a big way in the future, but don’t rely on it as your sole source of leads. Another tip is to create posts specifically for LinkedIn. Do not create posts on other sites and share them on your LinkedIn page because the LinkedIn algorithm will not prioritize these posts. Of course, LinkedIn does not want its users to click off to another website, so use LinkedIn as its own micro-blogging platform. In between your long form content, you can post shorter content that are engaging, eye-catching, and entertaining. Sharing quick tips can attract the attention of more people compared to longer articles, so use it every now and then to boost your visibility. People love reading tips and tricks, especially when it’s about productivity, leadership, and professional success. Write personal stories and anecdotes, including what you’ve learned from these experiences. A personal touch can create a stronger connection between you and your audience. Share inspirational posts to help others stay focused on their goals. Encourage them to comment on your posts by asking questions or starting polls. Even just sharing a simple text quote that’s appropriate for your audience can start meaningful conversations. As much as possible, you want to reply to everyone who comments on your posts. Videos and photos are some of the most engaging forms of content that you can share on LinkedIn. Post attractive and compelling photos that showcase your brand and give value to the audience. If you don’t have a content team and are struggling to keep your content schedule full, remember that your posts don’t have to be 100 percent original all the time. Share curated content that are informative and relevant to your industry. Although you can’t monetize curated posts, you can still keep your network engaged. It also brings them value and shows that you care about your community. The most memorable posts are inspirational, educational, and entertaining. Keep that in mind when sharing posts so that your content can truly stand out from the sea of LinkedIn posts. Become a thought leader, build your own community on LinkedIn, and watch your network and business grow. from https://kennected.org/post-linkedin/ |
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